Lee's casual denim and stylish attitude

Another revolutionary initiative of LEE took place in 1926. LEE's first zipper jeans were born, which is the world's first zippered jeans. At this time, LEE's propaganda slogan is suitable for tailoring "TAILORED SIZES". The idea is unique and innovative. After World War II, LEE's success with its wild west jeans image extended to the east coast city and spread throughout the country. The image of the West not only became fashionable, but also played a leading role in the jeans market. At this time, LEE's famous LEE large skin card emerged. In line with the success of LEE RIDER in the market, LEE has become a registered classic product.

In 1975, in addition to the image of the West, LEE injected new marketing plans: The first plan to develop women's jeans. A series called "FIT FOR GIRLS" launched a new aspect of the women's market. Since then, LEE has done various customer types in the entire denim market:
LEE BASIC - Five Bags of classic cut jeans with different fashion trends, and casual pants and CHINOS.
ROUGH RIDER-Traditional style, but with high quality and cater to cutting-edge cutting and packaging, is a symbol of product assurance and market status of LEE as a jeans manufacturer expert.
LEE GIRLS - With a women's collection tailored for women's body design, the design is new and time-honored.
Today, the long history of LEE makes it a major mainstream of American jeans. Its products maintain a certain level and value in the traditional avant-garde perspective, and have become the code for classic and stylish jeans.