Local group buying website construction and promotion experience

[China Glass Network] Group buying websites can be divided into two categories: group buying websites and local group buying websites. Their promotion methods are also slightly different. This article mainly describes the construction and promotion experience of local group buying websites.

First, the website program selection

This is a step forward in the construction of a local group purchase network. It is to choose a suitable program to set up. At present, the procedures for group purchase websites are mostly PHP, and the functions are also relatively perfect. The program interface is generally the group purchase that everyone sees now. Templates, nowadays more popular systems have daily group purchase system, more soil group purchase system, easy to buy group purchase system, Fangwei group purchase system, etc. Once the program is selected, it will be changed as little as possible, and there is a free version every day. More versions are used.

Second, the website target positioning

The positioning of the website is just like the target positioning of the enterprise. It is necessary to determine the type of group purchase product, the target user group, the product price range, and the direction in which the group purchase website is developed, how much development space is, how many audiences are expected, and how much monthly sales. Later, we must refine the difference between ourselves and our peers.

Third, competitor data analysis

This is a very important part, it can let you understand the market in a positive solution, and it is the so-called knowing oneself and knowing each other. Which data should be analyzed specifically for competitors? Where is the data obtained from?

Number of websites: Baidu, you must have an accurate number of peer websites;

Group buy and build strong peers: list the top three comprehensive strengths, with them as the goal;

Daily sales: Analyze their daily sales situation. This can directly see the number of successful group purchases. Can you see the market capacity of the local group purchase network?

Quality and price: you can see your website and their differentiation;

It is better to build an EXCEL form for the above information.

Fourth, keyword selection analysis

The key to the local group buying network should not be too many choices. It is better to set it within three, because even if you set too many keywords, it will generally not have a good ranking unless it is a high-weight station. Taking the "Wenzhou" area as an example, my station keyword is set up like this: "Wenzhou group purchase" and "Wenzhou group purchase network" are the target keywords to do it.

Five, page optimization

On the surface, all the local group purchase website templates are the same, the text information inside is similar, the page is too similar, so we have to work hard on the text on the page to make it different from other group purchase networks. For example, in the "subscription", "invitation", "business cooperation", "small investigation" and other places can change some other text, by the way add their own target keywords, in the text optimization also increases the page Keyword density, the importance of keyword density is not explained here.

Six, promotion methods

There are two types of promotion methods for group buying websites, marketing promotion and optimization promotion. Many local group buying networks have mixed the two together. In fact, this effect is not ideal.

Marketing promotion: Group purchases can be sent through QQ groups, forums, and mail groups, and group purchase websites are added to major group purchase websites to improve website popularity. It should be noted here that the link to the group purchase website does not belong to a valid external chain.

Optimized promotion: The website is updated every day, preferably one per day. Most of the group purchases are better to write by yourself, to the original rate of the website; to find other places to buy the network to make friendship links, the snapshots are included in the next day, others Promotion is the same as what everyone does every day.

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