Pearl Beauty Family Oushi has been a pearl for more than 50 years and has achieved great success in the field of pearl skin care. In order to better implement the development strategy of brand rejuvenation, fashion and technology, from September, Ou Shiman officially signed a new brand spokesperson Rocket Girl 101 Meng Meiyu, with the personal image characteristics of Meng Meizhen and the influence in the young consumer group. Open the theme of “To Shine My Beauty†and encourage the majority of women to bloom their own “Yamei Timeâ€. The promotion of the core explosive white light has set off a new round of grass-roots craze in the skin care industry. Next, let us go back to the highlights of the European poetry.
[Suspense marketing quickly attracts the attention of the whole people and expects unlimited]
Ou Shiman starts from the psychology of consumers. The official Weibo revealed in advance that the brand is about to announce the new spokesperson of the official announcement, and join hands with the major microblogging people to spread the fermentation event, causing netizens to speculate on the suspense of the new brand spokesperson. The first spokesperson's notice and forwarding microblogging attracted nearly two million readings and over 400,000 hot interactions.
Based on the deep fermentation of the topic of suspense, the European poetry slammed the iron to release suspense posters to attract netizens to further speculate. Then, the brand uses the clues of the artist's voice and suspense video to guide the spokesperson's mystery perfectly to Meng Meizhen, smoothly igniting the enthusiastic attention of the fans, the exposure is over 2 million, bringing nearly 200,000 passionate interactions, making the whole event The marketing has not yet really started, it has been expected to explode.
[Official propaganda endorsement debuts hot and beautiful attitude to interpret the beauty of pearls]
On the occasion of the traffic vents, Ou Shiman and Meng Meijun officially announced the endorsement of the event, carrying the "Journey to My Beauty" theme poster and attitude short film on the line, the fire detonated the whole network.
In the opinion of most people, girls are like pearls. Only noble, elegant, intellectual and temperament are synonymous with beauty. In this attitude video of Ou Shiman, he boldly questioned the traditional understanding of pearls and beauty, combined with the pearl spirit and the personal experience of the spokesperson Meng Meizhen, redefining the beauty of the pearl and issuing a call for “to show my beautyâ€.
Ou Shiman and the spokesperson Meng Meizhen explained the beauty and sincerity, and made a voice for women. They encouraged women to be strong and fearless, to pursue themselves and to confidently bloom their own beautiful moments. This boldly encourages girls to know their own beauty, bravely self-sufficient, warm, and can resonate with fans. Soon, the video playback volume broke 20 million, ushered in a million interactions, the brand from the media data innovation, the European poetry quickly gained the public's emotional identity and won the support.
[Pan entertainment penetration brand advocates to incite fan economy]
On the other hand, the European poetry synchronously unlocks the artist to shoot the video and ask questions quickly, using the visibility of the content, the fan's sneak peek at the idol, and increasing the audience's attention to the brand and products. In addition, the brand took the artist Meng Meizhen's birthday and the new movie "Zhu Xian 1" on the occasion of the release, surprises to send a big screen birthday blessing, for fans to support the theater to support the love beans, warm heart, highlighting the brand temperature.
The video of Ou Shiman's small white light essence product shot by Meng Meizhen also captures the current popular social platform vibrating video, infiltrating the product's advantage selling point, and picking up the grass frenzy. These combine the sound, painting, and emotion marketing forms to create pan-entertainment content marketing, quickly close the distance between fans and idols, promote brand development, and detonate the volume.
In this theme event, it is undoubtedly the same as the beauty of Meng Meiyu. This whitening essence, as a star item in the poetry strategy of the whole year, has become a dark horse in the skin care industry, opening a legendary whitening journey for the majority of women. Through the deep grass planting of this event, it has successfully triggered countless fans to use it, and has been enthusiastic about the personal social platform, sharing the use experience, not only the products have won the unanimous recognition of consumers from all walks of life, the brand also took the opportunity to harvest A large number of young users have achieved a key reversal of brand rejuvenation.
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