With some well-known clothing brand enterprises have entered the children's clothing manufacturing industry in high-profile, the market structure of the national children's wear industry has undergone significant changes. Seven wolves, Li Ning, Shanshan, Anta, and 361 Degrees have all entered the market with huge amounts of capital. Children's wear industry, this aggressive situation, has brought tremendous pressure on the Shishi children's clothing manufacturing industry.
China's children's wear industry has now formed a new pattern of focusing on Foshan, Zhejiang, Zhili, Zhejiang, Fujian Shishi, Zhejiang Yongjia, Jiangsu Changshu as the main production base, Shanghai, Beijing, Shenzhen as a brand concentration. The Shishi Children’s Wear Base plays a decisive role in the national children’s clothing manufacturing industry. Although it is difficult to shake at the moment, the Shishi children’s wear industry clearly feels a crisis and a tendency to marginalize again.
It is reported that there are 3,000 large and small children's wear manufacturing enterprises in Shishi, and there are more than 400 member enterprises in the Children's Wear Association. The total number of companies is large, but there are only 70 enterprises with a certain scale, and they have great brand influence in the domestic market. Enterprises are minimal.
In the early 90s of the 20th century, the Shishi children's wear industry once had a fascinating appearance, occupying almost half of the Chinese children's wear market, and it was the most appealing in the national children's clothing market. At the turn of the century, Zhejiang Zhili children's clothing has just begun. Although "China's 98% of all children's clothing from the weaving" is too exaggerated, but the strong rise of the weaving children's clothing industry is obvious to all. In the past 10 years, the Shishi children's wear industry has made mistakes in brand building and missed the golden period of ten years of development. The Shishi children's wear industry has already retreated in the domestic market. There are few figures in the high-end children's wear market, and most of them go in the wholesale market.
However, when the Shishi children's clothing ebbed in the domestic market, they found a huge international market space. Nowadays, Shishi has become an important international children's clothing purchasing base for foreigners. Foreigners in the Shishi take the market, enter the company, order, loading, shipping, as long as they come, can be fully loaded. Compared with other clothing industries, the children's wear industry is the most internationalized Shishi clothing sub-industry. However, Shishi children's clothing industry insight, and did not indulge in the surface prosperity of the Shishi children's wear foreign trade market.
Although the export volume of Shishi children's wear is extremely large, it is mainly characterized by low-end markets such as Middle East and other countries and regions. The unit price of children's wear products is not high and the added value is extremely low. Children's wear enterprises generally complain that profits are too thin and production is difficult to maintain. Shishi children's wear ex-factory price is 20 yuan -30 yuan per piece, each piece of profit is only a few dollars ***, the highest is only in the 1.5 yuan / piece below, as long as a single goods slightly lost, will come to naught. If the Shishi children's wear industry is always at the low end of the industrial value chain, its development prospects are very bleak.
In Shishi children's clothing manufacturing industry, R&D and design forces are weak, and there are not enough talents; the shortage of workers is serious, the number of high-quality employees is decreasing, large orders cannot be delivered in time, and small orders are not digested; the production conditions and employees' living environment are similar to those of a few years ago. In contrast, great progress has been made, but visiting peers outside the province is a far cry from far. The Shishi children's wear enterprises have poor independent innovation capabilities and lack of core competitiveness.
Shishi children's clothing industry chain is complete, related supporting industries are complete, children's clothing enterprises are numerous, and the domestic and foreign markets are radiating widely. It has the effect of few children's clothing industry clusters in the country... We must face up to the deficiency and give full play to the advantages of Shishi children's wear industry and completely change the mode of economic development. To welcome the arrival of a new era of children's clothing brand consumption with an upgrade and transformation attitude.
China's children's wear industry has now formed a new pattern of focusing on Foshan, Zhejiang, Zhili, Zhejiang, Fujian Shishi, Zhejiang Yongjia, Jiangsu Changshu as the main production base, Shanghai, Beijing, Shenzhen as a brand concentration. The Shishi Children’s Wear Base plays a decisive role in the national children’s clothing manufacturing industry. Although it is difficult to shake at the moment, the Shishi children’s wear industry clearly feels a crisis and a tendency to marginalize again.
It is reported that there are 3,000 large and small children's wear manufacturing enterprises in Shishi, and there are more than 400 member enterprises in the Children's Wear Association. The total number of companies is large, but there are only 70 enterprises with a certain scale, and they have great brand influence in the domestic market. Enterprises are minimal.
In the early 90s of the 20th century, the Shishi children's wear industry once had a fascinating appearance, occupying almost half of the Chinese children's wear market, and it was the most appealing in the national children's clothing market. At the turn of the century, Zhejiang Zhili children's clothing has just begun. Although "China's 98% of all children's clothing from the weaving" is too exaggerated, but the strong rise of the weaving children's clothing industry is obvious to all. In the past 10 years, the Shishi children's wear industry has made mistakes in brand building and missed the golden period of ten years of development. The Shishi children's wear industry has already retreated in the domestic market. There are few figures in the high-end children's wear market, and most of them go in the wholesale market.
However, when the Shishi children's clothing ebbed in the domestic market, they found a huge international market space. Nowadays, Shishi has become an important international children's clothing purchasing base for foreigners. Foreigners in the Shishi take the market, enter the company, order, loading, shipping, as long as they come, can be fully loaded. Compared with other clothing industries, the children's wear industry is the most internationalized Shishi clothing sub-industry. However, Shishi children's clothing industry insight, and did not indulge in the surface prosperity of the Shishi children's wear foreign trade market.
Although the export volume of Shishi children's wear is extremely large, it is mainly characterized by low-end markets such as Middle East and other countries and regions. The unit price of children's wear products is not high and the added value is extremely low. Children's wear enterprises generally complain that profits are too thin and production is difficult to maintain. Shishi children's wear ex-factory price is 20 yuan -30 yuan per piece, each piece of profit is only a few dollars ***, the highest is only in the 1.5 yuan / piece below, as long as a single goods slightly lost, will come to naught. If the Shishi children's wear industry is always at the low end of the industrial value chain, its development prospects are very bleak.
In Shishi children's clothing manufacturing industry, R&D and design forces are weak, and there are not enough talents; the shortage of workers is serious, the number of high-quality employees is decreasing, large orders cannot be delivered in time, and small orders are not digested; the production conditions and employees' living environment are similar to those of a few years ago. In contrast, great progress has been made, but visiting peers outside the province is a far cry from far. The Shishi children's wear enterprises have poor independent innovation capabilities and lack of core competitiveness.
Shishi children's clothing industry chain is complete, related supporting industries are complete, children's clothing enterprises are numerous, and the domestic and foreign markets are radiating widely. It has the effect of few children's clothing industry clusters in the country... We must face up to the deficiency and give full play to the advantages of Shishi children's wear industry and completely change the mode of economic development. To welcome the arrival of a new era of children's clothing brand consumption with an upgrade and transformation attitude.
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