Sun Ruizhe: The Invisible Wing of Economy from Scale Economy to Value Economy

From the “textile big country” to the “strong textile country”, the difference between this word means that the development mission, development path, and development law of China's textile industry will all undergo a major transformation. The essential feature of the transformation is that the textile industry will realize the transition from "scale economy" to "value economy". The measurement standards of industrial assets will no longer be confined to tangible assets such as the scale of factories, machines, labor, etc. Intangible assets such as creativity, intellectual property, environmental resources, and brand reputation will also become important contents covered by “value economy”.

It is foreseeable that “value economy” will show significant strategic significance for the development of the textile and garment industry: it has the ability to resist rising element costs and fluctuations in the entire business cycle, achieve brand premiums, and achieve sustainable development; it no longer depends on “ Sweat economy seeks the scale and mass of the “world factory”, but instead forms a harmonious ecosystem of brand groups to form an overall upgrade of the supply chain system. It wins respect in the global textile and apparel value chain system and controls the right to speak.

Then, what are the inherent logical links between the social responsibility management practices in the textile industry and the development goals of the “value economy?” In my opinion, the social responsibility management in the textile industry is “scale economy” to “value economy. "Progressive" Invisible Wings." In-depth study of the relationship between the two, there are three key words can not be ignored, they are "value", "brand" and "supply chain management", they will provide more open and social responsibility management for the textile and apparel industry. Rational perspective of observation.

"Ordered Energy" to "Value Economy"

In essence, the social responsibility management of the textile and garment industry is also an inevitable requirement for the operation of “scale economy” to “value economy” - the existing textile and clothing social responsibility management system (CSC9000T) has changed through the establishment of behavioral patterns and behavior evaluation criteria. In the past, purely pursuing scale growth and favoring the “disorderly” industrial development model has achieved an “orderly” connotative growth. "Value" originally originated from the special material system - the "ordered movement" of the dissipative structure, and the "ordered energy" is the "original value" in the most primitive sense. The human development process is essentially the process of value creation and value consumption. It needs direct or indirect “ordered energy” as the power source. The subjective reflection of value is what we often call "values."

This trajectory of thinking will have an extraordinary enlightening effect on the current innovation mode of the textile and garment industry. The transition from "scale economy" to "value economy" is precisely a kind of industrial evolutionary thinking from "unordered" to "ordered", "visible" to "invisible." In another sense, the scale is figurative and statistical, so it is "valuable", but the value has an abstract meaning. Its measurement is due to the existence of subjective consciousness, which makes "unlimited premium" become may. Therefore, this upgrade also implies a shift from "valuable" to "priceless". Therefore, “disorder-ordered, tangible-intangible, and price-priceless”, these three levels of change will enable the textile and apparel industry during the “12th Five-Year Plan” period to have more profound development values ​​and gain more strength. The endogenous energy.

Returning to the CSC9000T, social responsibility movements with "orderlines" as the basic characteristics are embodied in fair competition, harmonious labor relations, and rational use of environmental resources. From the standardization of responsibility management to the formation of a systematic approach, the release of responsibility performance combined with the industry and core enterprises, and the promotion of responsibility management to the deepening of industrial clusters, CSC9000T aims to be based on the various nodes of the The cooperation and game between them form an ideal state with orderly and balanced interests. The achievement of such an ideal state will not only make the current supply chain collaboration become harmonious and efficient, but also evolve into a long-term responsibility and competitiveness as a strategic management strategy.

The core connotation of brand "soft power"

In the early 1990s, Harvard professor Joseph Nye pioneered the concept of "Soft Power." He generalizes soft power as a guiding force, attraction, and mimetic force, and is an “alienated” strength—the attractiveness and political orientation of a country’s thinking.

In my opinion, “soft power” is somewhat similar to the current popular vocabulary—“gas field”. It cannot be ignored due to a certain “presence” and represents something trustworthy, worthy of delivery, and worthy of respect. "strength". The textile and apparel industry also has such a "soft power" that has guiding and radiation power. "Social responsibility" is a basic parameter to measure the "soft power" of a brand. It emphasizes that while textile and apparel companies are creating profits and taking legal responsibility for shareholders, they must also assume responsibility for employees, consumers, communities, and the environment. Those who dare to take on the responsibility, as well as those who are good at taking responsibility, can elicit good brand associations among the consumer groups, win over the buyer's market that exceeds supply, and forge consumption magnetic forces attributed to this “existence”.

Pricing for "image" is accompanied by the arrival of "the era of consumerism." The trend of "displacement of responsibility" and "consumer responsibility" is constantly being strengthened, and rational consumer behavior has continuously strengthened its ability to judge itself and it has become more and more initiative. Consumers not only pay attention to the product itself, but also pay more attention to the entire process of product production - whether the company is a social citizen of good faith management, whether there are any "sweatshops", whether there is any suspicion of overexploitation of natural resources? The utmost efforts to embody the “low-carbon and environmentally friendly” production concept? The survey conducted by the International Credit Research Institute on 21,000 customers shows that 12% to 20% of consumers in developed countries tend to boycott companies that lack social responsibility. This boycott is reflected in the reduction of company sales, the decrease in inventory prices, and the increase in employee turnover. In the United States, Germany, and Canada, one out of every five investors claims to read corporate social and environmental reports when making investment decisions, and this practice continues to rise.

It can be seen that the automatic filtering of the responsibility of different brands by consumers and investors determines whether brand enterprises can effectively realize the realization of the value of “product-commodity-consumer product”.

However, relative to the “hard work” of technological R&D and product innovation, the shaping of “soft power” is often weak due to the lack of quantitative tools. It is based on such considerations that the China Textile Industry Association's textile and garment industry social responsibility management system (CSC9000T) has begun to design quantitative evaluation indicators and general tools for accountability management performance.

In June 2008, the China National Textile and Apparel Industry Association released a guidance system for disclosure of social responsibility information for textile and garment companies that aims to make information on responsibility practices transparent and open--the “CSR-GATEs”. CSR-GATEs includes 201 indexed systems of production, management, and business activities of reporting companies, and indicators that are closely related to stakeholder interests. These provide CSC9000T executive companies, listed companies in the industry, and leading companies in various industries. Comprehensive, standardized and localized social responsibility information disclosure tools that fully reflect the characteristics of the industry.

At this point, as the use of specific tools can measure the strength of the magnetic field, the judgement of the “soft power” of social responsibility for textiles and clothing is also ruled out. Based on the benchmarks of “people-oriented, green supply chain management system, and fair competition”, CSR-GATEs provides a clear template for the public and stakeholders to understand the responsibility performance.

Social Responsibility: The Basic Tool for Supply Chain Management

If we say that the perspective of "soft power" focuses on shaping the "impression score" of brand fulfillment, then the perspective of "supply chain management" makes social responsibility truly highlight the "tool attributes" of the business processes of remanufactured enterprises.

How to understand the "supply chain"? Simply put, the supply chain is centered on the core manufacturer, with capital flow, information flow, and logistics as the chain, and the functions of the companies on the chain can be integrated through supply, exchange, and demand. Network chain. Through this definition, it can be seen that companies in the supply chain are interdependent and interact with each other. The role of the core company is very prominent. It should be responsible for internal and external corporate social responsibility codes that need to be followed and adhered to in the formulation or designation of supply chains.

It is based on the recognition of the role of "core enterprise" that CSC9000T hopes to formulate its information disclosure and management guidelines for social responsibility management and lock it into the leading textile and apparel companies in the industry. In 2009, 10 textile and apparel companies with leading position in the industry jointly issued social responsibility reports, used their vanguard role and discourse power in their respective supply chain systems, implemented stakeholder management, and pursued social and environmental values. To realize the maximization of the comprehensive value of the company's economy and society.

In my view, in a world where decentralized production methods dominate, the core enterprises are locked in, the operational norms are clearly defined, and the supply chain management is based on “social responsibility” (such as strict auditing system, supplier management and periodic inspection system. , information disclosure and sharing mechanisms, education and training and risk prevention), will effectively play the "ripple effect", so that the entire industrial chain form a "pattern of dispersal" pattern.

At present, the industry-level “brand and textile and clothing supply chain management” has entered the pilot phase, and its core links are mainly positioned in “quality management”, “integrated innovation management”, “social responsibility management” and “information service management”. Among them, quality management is aimed at controlling the entire process of excellence, safety and quality, raising respect for the textile and garment industry chain, fulfilling the basic commitment to consumers, and integrating industrial chain integration with product collaboration as the core, from the industry. The upstream and downstream sides of the chain connect the supply and demand between core companies and stakeholders, forming a coordinated, efficient, and balanced operating mechanism. Information service management aims to provide a professional, smooth and responsive information sharing system. Responsibility management is the basic guarantee for rights, responsibilities, and negotiators. A fair, transparent, and standard-sharing communication mechanism is formed among the various supply chain partners.

The dream of “a strong textile country” carries the new expectations of the Chinese people for a better life. With such a feeling in mind, the construction of the social responsibility management system for the Chinese textile industry will surely see the virtuous and thoughtful, and it will take a long way to go. In my opinion, the "industry power" should have a new solution - responsibility. This will make China's textile industry not only an important civilian production industry that absorbs employment, but also a “strength industry” of “wealth creation”, “intelligent creation” and “happiness creation”.