Recently there are many bosses and managers discussing with me the problem of customers entering the store. I believe this is also the confusion of most store managers: a lot of flow of people at the door, but that is not into the store. Customers into the store, take a look away. Why does this happen? what is the reason?
We habitually ask questions, but do not get used to asking questions for themselves. When we have such confusion, you have not considered, the customer does not enter your shop, from your own consideration, you have not given the customer access to the store reason? Is there any design to attract him into the store elements? If your store design and layout and other stores, no difference, stereotyped store looks like, then I have to ask, why customers into your store?
Is your store attractive? Customer is willing to enter your shop? First of all, here to introduce you to the most simple and practical evaluation method: Stand yourself as a client outside the shop, feel for yourself, would you like to enter the store. Or just pull one of your friends and family around to let him talk about his feelings. How to design your store to attract elements? Talk to you today, a few of the most practical and most practical skills:
First, the visual attraction
The reason is very simple, customers from the front through the line of sight swept through our store, the visual to be a "thing" attracted to inspire curiosity to understand, and then into the store. For example, clothing stores commonly used means to open an open wardrobe at the entrance, the above layout of a big "special promotions" theme card, many customers look at this brand, it will take the initiative to go and double to see. Similarly, the mobile phone shop, but also to design a so grab the eye of the customer's "fun point" to the customer "catch" come in. Such as: full of atmosphere gift Duitou, eye-catching design innovative POP, a strong atmosphere of the sales area, special promotions, such as the theme card, etc. can be grasping the eyes of customers as the focus.
Second, the product interesting display
Why do not customers into the store? Into the store why did not stay? The root cause is still on the product. Imagine two or more rows of ordinary counter which put several products, put the corresponding price tag, the best point to put a few explosive paste, then a manager recommendation. Is there any attraction? Customers are interested? The answer is definitely negative! As we all know, this is also done by more than 80% of the stores. There is no freshness or difference. The products are the same, the prices are similar, and even the activities are imitated. You do not need to think about how to attract Customers, how to improve the amount of products into the store?
Specific recommendations are as follows: 1, counter product display must reach: stock, type (highlight the key product), non-ferrous (color layout layout), there are four materials (situational display) principle; 2, counter design standard eye-catching Of the theme card (customers can be attracted to the counter before); 3, functional cards, POP and other display elements of eye-catching design, fun.
Third, promotional atmosphere rendering
People are lively and trendy. Where there is "drama" look, where push bar. Therefore, the store rendering in the atmosphere to make some effort. One of the basic principles of ambient rendering design is to highlight "a sense of depth." In the atmosphere of the rendering should pay attention to hearing, vision, feeling three principles of combining.
Listen: store background music, clerks shout the sound of wheat (the most important thing is the enthusiasm of wheat, but not the content), clerk bartering (showing the enthusiasm and sincerity), promotional information broadcast sound;
Look: Festival promotional layout to a thick sense of atmosphere, express a hilarious, fresh, interesting feeling.
Sense: Temperature, air, sense of space, etc. to create a comfortable feeling to customers.
Fourth, the clerk's status infection
When it comes to employees, what we think most of all is from an administrator's point of view how employees behave in a manner that complies with store rules and regulations and how to be obedient to "obedient" obedience. However, there are still many people do not realize that from the customer's point of view staff should show what kind of state of mind, the customer is accustomed to what the state of the staff attracted.
Here are several suggestions to the clerk: 1, full of energy, full of confidence; 2, passionate celebration, with a sincere smile, showing a happy holiday; 3, less static and dynamic, not long standing on the inside of the counter, Walking outside the store often shop, wipe the prototype, dancing, sending a single page, to help sales and more teammates can be. The clerk's mental state can not only affect themselves, teammates, but also infected customers, so the clerk to show the passion and passion side!
Customer into the store is not the key reason is that you have to give customers into the store's reasons, customers from the door through to your storefront look, you must have "impressed" his point. These few points are we do not need to talk about how much cost and time and energy can be achieved, but the effect will be very obvious!
JINAN DASHUN TEXTILE &GARMENTS CO.LTD. , https://www.dashuntex.com