American woman, can not do without a "Victoria's Secret."
"Victoria's Secret" is the world's top brand of American underwear, and holding the most secret "decoding" of this American woman, is an underwear company called Vivianne in Shenzhen.
From simple OEM, to independent research and development design, and thus become a world-class supplier of underwear brand .As Virginia Jenny out of an upgrade path, the transformation of the underwear business in Shenzhen pupation into a butterfly is becoming the global underwear industry rise A "Shenzhen force."
Life out of force
Surmounting this idiom, condensed wisdom, it is the most appropriate figure to use it in the transformation of Virginia Jenny.
Liu Zhenqiang, director of Virginiana International (Group) Co., Ltd., said that in the past, Virginiana used to be a Hong Kong-funded enterprise with a shoulder pad. In 1997, in order to survive the financial crisis, the company shifted its business from a shoulder to a bra. From the very beginning, Cup business is not good, because at this time the industry is handmade, technical content is not high.
However, she soon gained inspiration from computer-based production technology and dropped a fund that seemed very risky at the time. She worked with the Hong Kong Productivity Council to successfully develop computer mold opening technology and became the first company in Asia to use 3D numerical control However, see the system of open mold and model development of underwear business.This technology, was first in the industry, a model faster and more accurate.Vine Jenny thus mastered the core technology of the computer mold, the company later a variety of innovative products Derived from it, there are currently over 100 patents.
Victoria Jenny also won a large number of international well-known underwear brand orders, corporate fate changed dramatically from now on, continue to improve.City Trade and Industry and Information Industry and the relevant person in charge, said Virginia Jenkins out of the upgrade path is the epitome of the entire underwear industry in Shenzhen , Which deduced "different wonderful" from "Shenzhen Processing" to "Shenzhen Manufacturing" and "Shenzhen Creation".
R & D generated by the initiative
The first sweet taste of Victoria Jenny, R & D investment on the hair out of control.
Victoria Jenny has developed a "one-piece bust," water chest bust, while the two large-scale investment of 100 million yuan on the development of 3D edging technology, hot melt bonding technology, the acquisition of a large number of advanced production equipment.At present, the dimension Jenny has hundreds of technical team, the Central Laboratory has been approved as a national laboratory, the country's first underwear business technology center.
This strength, so that internationally renowned underwear brand attention. "Victoria's Secret", Wacoal and other world-renowned underwear brand, not only cast a large number of orders, also commissioned the development of design. Virginia Jenny did not live up to these demanding international big names, its development Of the "one-piece bust" to lead the trend, a Victoria Jane developed a water bag corset, only "Victoria's Secret" 10 years sold more than 80 million pieces.
At present, Virginia Jenny is a world-famous underwear industry leader, a year can design and produce more than 40 million pieces of bras, the monthly production of 10 million pairs Cup, is the world's largest die-mills.
Moreover, because of independent design and production, the value-added products continue to increase, but also take more initiative. From the past, the company has been picked up by customers, and now pick customers, only to a small number of high-end brands to do the design and processing, so that you can Focus on innovative research and development, strive for more profits.
Innovation inspired by the "giant elephant"
Virginie from a humble "sparrow", grow into a "giant elephant", what is the secret of success during this? Liu Zhenqiang given the answer is innovation! Innovation!
This kind of innovation, in fact, is a kind of micro-innovation.Because the underwear industry is a traditional industry, it is impossible to achieve a one-night mutation like a high-tech enterprise by virtue of an original innovation.
Liu Zhenqiang said that with Vivianne's hot-melt adhesive technology, the time was to see the sponge and cloth bonded together, you need to direct spray solvent, not only pungent unpleasant, but also caused a lot of waste. At an exhibition held in Switzerland, Virginiana saw the hot melt machine, which was used in the production of automotive equipment, but Vernier enlightened, spent huge sums of money to improve, successfully in the industry for the first time the bonding technology Innovation.
Micro-innovation of traditional industries, is to make Shenzhen underwear traditional vitality of this industry out of vitality, and the Virginie only the giant elephant, underwear industry continue to gather in Shenzhen, to build an industrial heights in the bright new area of ​​Shenzhen underwear industry Base, attracting a group of innovative underwear companies stationed in. SIUF Shenzhen International Brand underwear exhibition, the exhibition area from the initial 5000 square meters to the current 51,000 square meters, has become China's largest underwear show, completed by the small exhibition to large Metamorphosis exhibition at the same time, the world's underwear resources continue to gather in Shenzhen.
Shenzhen Textile Industry Association, said the person concerned, Shenzhen is currently the national underwear industry center, with more than 200 underwear brand, with an annual output value of more than 200 billion yuan, a group of enterprises emerge in the international and domestic markets, research and development, design, production and sales, Has a strong international competitiveness.
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