Xtep brand headquarters officially moved into downtown Xiamen

Recently, China's first fashion sports brand --- Xtep headquarters officially moved to Xiamen. Ding Shuibo, special step president, said that after entering Xiamen, Xtep will realize the division of labor in Quanzhou production and Xiamen marketing.

Recently, China's first fashion sports brand --- Xtep headquarters officially moved to Xiamen. Ding Shuibo, special step president, said that after entering Xiamen, Xtep will realize the division of labor in Quanzhou production and Xiamen marketing.

“Xiamen is an internationally renowned city. It is a little closer to international talents and markets.” Ding Shuibo’s office directly faces the sea. He told reporters: If Xte moved from Quanzhou to Xiamen’s Guanyin Mountain, it must have the same kind of sea spirit. Implementation of a more open management system, and began a period from the domestic brand to the international brand name leap.

For special steps in the first half of the year, the net profit was as high as 306 million yuan. In a breath, the company set aside four floors in the Guanyinshan International Operation Center. However, it is understood that in fact, the special headquarters building at Guanyin Mountain has not been completed, and Xtep’s relocation seems to be a bit impatient.

It is reported that as early as October 20th special step "advanced troops" to advance to the Guanyinshan International Business District warmed up, the relevant personnel will be gradually arrived at one after another.

At present, Quanzhou's brand army has accelerated its pace of entry into the city. Prior to this, seven wolves, Anta, Hongxing Erke and Jiumu Wang also moved their marketing headquarters to Xiamen.

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