As clothing market competition more and more fierce, store shopping guide excellent marketing skills can quickly guide consumers to complete the purchase behavior, rapid increase in sales of goods, but also for businesses to reduce sales costs. So what is a successful clothing shopping guide marketing skills? In this regard, China fashion brand EMINU "by m slave" large area manager Huang Zhenhua said that in the face of such fierce competition today, these are business people happy to see, but for the Purchasing Guide, it is to improve job skills, Get a higher reward weight. At the same time, Huang Zhenhua also give you a brief introduction of some shopping guide marketing skills, I hope we can provide some help. 1. Customers can create a customer As long as a cross into your store, it means the possibility of selling goods, so give him a warm smile, a sincere greeting, I believe the customer is likely to become you The "customer" of the. Therefore, the company asked the store to provide the "three one" service to the customers coming to the store, that is, a greeting, a smile and a glass of water service. 2. Too passionate will drive away customers When customers first entered the store to see the goods, have not decided to buy, they are more timid mood, the clerk's behavior is also more sensitive. In particular, some unfamiliar guests, if his over-active reception, may lead to his dislike. Instead of giving him a relatively relaxed environment at this time, keep a certain distance with him, but pay attention to the behavior of the guests, and take the initiative to move forward when needed. 3. Decided to sell often often into the store to buy more than one person, may be a couple or with friends, colleagues together. At this moment, you must first decide who is the buyer of the purchase. As long as the judge is correct, then the sales can play a multiplier effect. 4. Varied sales EMINU "According to Mino" large area manager Huang Zhenhua proposed because each customer demand for commodities are different, so recommend products to customers, we must first determine the customer wearing the taste, style, Grade, etc., and then recommend introduction. If you blindly recommend only cause customers do not trust you. Moreover, the company respected the "service business", rather than the "sale of sales," the old concept of winning the trust of customers is the most important. 5. To the customer sales promotion customers are generally better face, so in the marketing process, we must take into account their self-esteem. In the case of possible damage to the customer's self-esteem to choose the right reason to give them the next step. This can be done both in transactions, without hurting customers. 6. Let each other say that the marketing strategy Huang Zhenhua introduction, a person said "yes" the more he was the opinions and positions of others the more likely "captive." For example, if a guest is skeptical of our price positioning, then you can say to him: "Is our store rent much cheaper than other places?" The other party said yes. Then you say: "That is not our operating costs will be much lower?" Guests will nod. Then you say again: "The wool is on the sheep, then our price will surely be lower than others, yes!" I believe through this conversation guests will understand. However, when talking to be sure to pay attention to smiling, calm, rather than aggressive, otherwise the guests can accept your point of view, you can not accept your attitude. 7. Humorous marketing method Humor is a lubricant, it can ease the impasse, create a relaxed atmosphere. Even in marketing is also a good way. In the recommendation of goods to customers, a humorous words can often win the guests happy, and relax preparedness, and finally reach a deal. However, we must pay attention to humorous marketing to know when to grasp the timing and marketing of the object. EMINU "according to Mino" large area manager Huang Zhenhua pointed out that there are many aspects of shopping guide skills, shopping guide to fully improve their business ability, we should try to make themselves into a miscellaneous, we do not strive to make each Aspects of specialized materials, as long as we can fulfill our shopping guide is good.
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