[Cashmere Industry] Zhao Yongliang Entrepreneurs flow oil People do not cry

Summary:

On May 23, Zhao Yongliang, who has just been awarded the title of “China's Top Ten Entrepreneurial Leaders”, has returned to Inner Mongolia. At the airport, he was warmly welcomed by employees and related leaders.

As the secretary of the Party Committee, chairman and president of the Dongda Mongolian Group, Zhao Yongliang was elected as the “National New Long March Sniper” and was nominated for the new Fortune 500 Rich List in 2005. At present, the member companies owned by the Group involve cashmere products processing, road and bridge construction and operation, paper making, commerce and trade, engineering construction, real estate development, ecological construction, meat dairy cattle breeding, cashmere goat breeding, dairy product processing, and social services. As many as 2 billion yuan in total assets.

In charge of such a big stand, Zhao Yongliang said: “My own position is the sea voyageer. His hair is all emptied. I was born in 1958 and now I am like a 60-year-old man. There are many diseases and there is not much enjoyment.”

But what he is most proud of is that he has turned the company into a leader in the industrialization of local farming and animal husbandry. He led 120,000 peasants and herdsmen to raise sheep, raise cattle, and plant trees in new ways. While farmers and herdsmen made large sums to make money, the desert also turned green into pieces. "As an entrepreneur, he is managing property for the society, so he wants to use this property to help more people get rich."

With cashmere "under the sea" test water

When Zhao Yongliang started his business in 1990, he was already the deputy chief of Ordos Group. He mainly engaged in the procurement of cashmere raw materials, and the value of the raw materials approved by him each year was several hundred million yuan.

Whenever someone asked him why he had to wait for such a good errand to start a business, he would always say such a thing. In 1988, only five days away from the Spring Festival, his grandmother passed away because he couldn't get the band. He took out the sound, but the village had no electricity and had no choice but to reliance on the electricity of the van batteries. That evening, he set a goal before the grandmother's mourning hall: Zhao Yongliang If you can put the electricity in the village, you are a hero. If you can't pass, you are a bear! A few years later, Zhao Yongliang earned the first 30,000 yuan in the sea. The first thing he did was give the village electricity.

Although he left Ordos, Zhao Yongliang still has a great reputation in the cashmere world. In those years it was the unscrupulous merchants who had been impregnated with raw materials to make fakes. Zhao Yongliang knew how many sand the profiteers had mixed with their hands. As a senior woolen engineer, he once edited China's first monograph on cashmere.

With his skills and reputation in the cashmere world, Zhao Yongliang went to the sea with cashmere. In 1991, he founded Inner Mongolia Dongda Cashmere Products Co., Ltd., relying on continuous absorption and introduction of advanced production equipment and scientific management experience, and began to slowly gain a foothold in the market. "Dongda Mongolia" series of cashmere products as national inspection-free products, has already ranked among the top ten brands in the Chinese textile industry, and has become a technology brand in Inner Mongolia.

In 1996, the flexibility of private enterprises made Zhao Yongliang's career a new level. In April of this year, he formally established and established the Dongda Mongolian King Group, gradually involved in road and bridge construction, coal mining, transportation, papermaking, commerce and engineering, and many other fields.

Salix will make the desert grow gold

As the saying goes, if one party raises water and soil to support one person, in fact, one side also owns one company. Looking at the famous enterprises in Inner Mongolia, whether it is Mengniu, Yili, Little Sheep or Ordos, etc.

After playing a piece of the world, Zhao Yongliang was in desperate relationship with Sha Liu. In the late 1990s, Zhao Yongliang began to enter the sand industry, which many people are unfamiliar with.

Zhao Yongliang's hometown is in the sand area. The best way to control sand damage is to plant sand willows. He told reporters that as a tree species and native tree species in Inner Mongolia sand area, Salix is ​​resistant to aeolian and drought, but it must be smashed once every three years, otherwise it will die, and the wind and sand-fixing effect of Salix psammophila can be increased by 10 times. In the past, due to the ecological benefits of Salix psammophila, the development and utilization were almost blank, the enthusiasm of the people for planting was low, and the number of salix was decreasing.

Experts have found out that if new techniques are adopted, Salix can be used as a high-quality raw material for linerboard, and the gap for high-grade packaging papers in China is 4 million tons per year. Packaging materials required by companies such as Mengniu and Yili are in Inner Mongolia Autonomous Region. Not even one quarter can satisfy. The comprehensive utilization of Salix can restore the ecology and development of production. The hidden economic benefits can not be overlooked. Zhao Yongliang has determined that the development of the sand industry is a way to make the desert give birth to gold.

In 1998, Dongda Mongolia acquired an old state-owned enterprise, went on an annual output of 500,000 tons of Shaliu Pulp and Paper Project, and invested more than 70 million yuan in the Kubuqi Desert and Yantan to develop two blocks totaling 1.5 million mu. The Salix pulp and papermaking base finds a way out for 1 million tons of Salix each year. At the same time, local farmers had a new income in accordance with the order of the forestry, changed "I want to plant" to "I want to plant," and the tree planting area doubled.

Many people praised him for his courage and vision. Zhao Yongliang said that he did so because of a strong theoretical basis. He always admired the sand industry and grass industry theory proposed by the famous scientist Qian Xuesen in 1984. Its core is to use science and technology to manage and manage deserts, use new thinking and new concepts to study and use deserts, and eventually achieve the goal of turning damage into profits.

In June 2001, Zhao Yongliang received a surprise reply from Qian Xuesen. Qian Lao said in the letter: "The East King of Mongolia has combined the forestry, grass and sand industries and is engaged in a great cause. It is creating a 21st-century agriculture in the northwestern sand region of China!"

Build a new village for ecological poverty alleviation and immigration

Zhao Yongliang does not evade poverty in his hometown. “My hometown of Erdos Dalat Flag has a difficult water intake in most rural villages in Yandian Township. Because of lack of water, some old ladies only wash their faces twice a month. These places have serious ecological damage. It is very difficult to solve the problem fundamentally by how to alleviate poverty."

Allowing his hometown to escape poverty is Zhao Yongliang’s burden on his shoulders. At present, the Group’s biggest action is to support the entire village of the peasants living in the harsh ecological environment and transfer them to land with good ecological conditions through industrial support.

With this idea in mind, Zhao Yongliang set his sights on Bainijing Town, which has a better ecological condition. Since the beginning of 2005, the Group has invested 60 million yuan and adopted a method of “landless immigration and industrial poverty alleviation” to build an “ecological poverty-stricken immigrant village” in the village of Heiqingdai Village, Bainijing Township, Dalate Banner. The new rural construction pilot project will transfer the farmers and herdsmen in poor ecological environment to the "ecological poverty-stricken immigrant new village." "About 1,000 households are transferred. We use the interception flow project to solve the living production water in the immigration village, build the houses for the people, and give them some development funds so that they can join the group's industrial chain."

Zhao Yongliang said that in the future, the headquarters of the new group will be built in poverty alleviation villages. In order to ensure the necessary talents, the Group will establish joint ventures with some colleges and universities in Inner Mongolia to build Dongda Vocational Technical School in Xincun and establish a multi-disciplinary training mechanism to ensure employment after graduation.

Someone once asked Zhao Yongliang that poverty alleviation is a matter of the government. You are a private company. Why do you do this?

He said: "Chinese entrepreneurs must possess the qualities of politicians and must always consider the people and the government. Without a platform for entrepreneurship, we will not have us today. We must talk about our conscience. Entrepreneurs are so rich that they cannot let the people cry. ”

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