Beijing children know what is in the face
Know how to mix rivers and lakes
I don’t know how to eat it.
In fact, these are the few words.
Face, rivers and lakes and eating
When we entered the door, Song Kezheng turned his back to the door, turned his head and told the colleague who was passing by Bo Wangzhi reporters to explain his work. Ali Music Company was caught in the fast pace before the press conference, with Gao Xiaosong and Song Kewei.
There is no sign of office work in the chairman's office. It is more like a conference room. There is a set of quaint solid wood dining tables. The two of them visited the schoolbag and sat down on the opposite side. The CEO in the white Shirt raised his head from the top of the lunch box, his right hand licked the chopsticks, and looked over the frame of the glasses and asked, "Have you both?"
"Eat, eat."
"Come on?"
"No, you eat first."
"Cheng, eat and talk."
Song got up and pulled out three mineral waters in a plastic bag in the corner, poked a bottle in front of each person, sat back in place, and ordered a cigarette—all the movements were completed in the conversation, and the two people on the stool, I didn't even feel the chance to be polite with Daxie.
If you pay attention to Song Ke's clothing for various occasions over the years, you can easily get a message. He likes shirts, specifically white shirts, especially when people are middle-aged and their body shape is good. This Dress habit, with thoughtful behavior, can make him feel unique and unique.
Of course, Song Ke's context rarely uses such vocabulary and expression. He has a similarly similar evaluation to himself, called "face to face."
In modern work and life, face can also become a survival skill. Four years ago, he and Gao Xiaosong paid their own pockets and high-profile into the top of Evergrande Music. Both of them left the company last year, which was somewhat unexpected. The reason for this was not mentioned by the parties, but Song and Gao were consistent. Perfect caliber: the contract expires and the friendship breaks up.
This is the same as Gao Xiaosong’s team of “Xiao Shuo†moved to Yiqiyi as a core figure. The profession is free to switch between competitors in the same industry. When Gao was at the time, “everyone is still a friend, and the mountains are tall and long.â€
In the concept of Song Ke, this is simply the innate talent of the "Beijing children". Behind it is the cognition of three parallel things. "Know what is called 'there is a face inside', know how to 'mix the rivers and lakes' I know how to 'eat the food is not ugly', in fact, these are the words."
This talent allows them to wear white soft armor and walk around the commercial rivers and lakes in another way, giving the two people ample sense of security without affecting the need for body shape change. It is a basic but crucial factor. From Warner, Taihe Wheatfield, Evergrande and now Ali Music, Song Ke and Gao Xiaosong did not face the old family, and even never heard anything in public. "Is it an industry that makes music so beautiful, and does it create a whole lot of enemies for every thing? No."
"I think I am with Xiaosong. We both are quite good."
Song Ke said that with the pride of Park Tree, he would never think that he was not good at singing, but when he found Gao Xiaosong, he thought he was a song.
Reputation and heart
In the afternoon of May, Song Ke and Gao Xiaosong were sitting in two conference rooms on the seventh floor of Ali Music. They had inquired about each other's whereabouts through colleagues, but they did not meet. They have to deal with a group of reporters and a fast food in their respective rooms.
According to Song, the work brought him 10 times the labor intensity of the previous years. Fortunately, he has slowly adapted to this fast pace and is trying to seize a music career that almost slipped away from his hand. .
As he grew older, he lost his enthusiasm for content production to a certain extent. This was evident during the Evergrande music period. During his tenure, he only signed a singer of Da Zhangwei. In his own words, "What it means, it doesn't move."
The old partner Gao Xiaosong is accustomed to comparing music production to old Chinese medicine: one has to experience, the other is to take the pulse, and the third is to look at the face. Generally speaking, the point where Chinese medicine is criticized is that the accuracy is not high enough. In contrast, the predictability of music is even lower than that of the former. At the beginning of the year, Gao once said in a speech, "If there is a data analysis organization or individual in the world, you can accurately see the value of all content, this person is the richest man in the world."
In Song Ke's memory, he was first rooted in the core skills of the music industry, which is derived from the market judgment of content. In the early 1990s, he went to the United States to study abroad and spent six years. Under the guidance of a second-hand book called "Music Business", he completed the enlightenment of the record industry and copyright management, and an interesting discovery. Excited - young international students often buy records and listen to radio stations. Whenever he feels good about newcomers who are being introduced to the market, this person is "fire" three months later.
When asked about the judgment of who made him the most memorable, Song Ke took a smog and slanted and thought a little. In the old days, I made some public opinion defenses. I laughed and said that this is now awkward. Then I threw a name that was later screaming in the world, Nirvana. "I just heard it when I arrived in the United States. I felt so good and too arrogant." "
There is a sense of proportion in the face, which will not let him indulge in the case of not being able to prove himself. Instead, he will quickly move the topic away and take the initiative to lower his posture. "Not bragging, I am a little bit of this ability to judge content, but it It can only show that I am not a strange person, and the aesthetic is just like the public."
Aside from the impact of the narrative structure of the narrative on the minutiae and the self-humiliation of Song himself, he has continued to prove and magnify this advantage in the past 20 years. Five of the albums produced under his name are the annual sales champions. . "Xiao Pu (Pu Shu) was so arrogant in the past, pulling a hair, stuttering and saying that it was unfavorable, but I and Xiaosong saw it (he)."
Those dazzling figures have brought him a great reputation, and they have become the only knot that can't be put down. In Song Ke's view, his achievements and accumulation over the years, looking at Europe, the United States, Japan, and any country or region of Korea, will create the status of a tycoon or even the richest man in the industry, but not in China alone.
Before accompanying Gao Xiaosong to see Ma Yun in Hangzhou, Song Ke raised a fund to start an investment in entertainment projects. By the way, Liu Xiaosong’s A8 music company was also an independent director. Investing in this work, which is commonly referred to in the industry as "the last career in life", he is very busy, watching two projects a week, supervising and supervising after investment... In a slow-paced, casual state, investment work is more like retirement. The precursor to the dramatic "buying roast duck" a few years ago was confirmed as an oolong. For Song Ke, the big dream will wake up, and even if he said goodbye, he did not leave it. Of course he was unwilling.
"We must be an idealist after 60, I don't like to mention (ideal), but I always feel that even if the investment is done well, the music industry always feels a bit 'dashing'."
When asked why he was doing Super APP, Song Ke said that some foreign counterparts have done 4 or 5 APPs in one breath. When they can break through, they don’t have to drain each other.
"Yu Qian" and the master brother
Song Ke had a small bar in Sanlitun in his early years. He was in a partnership with several friends during his Warner period. He was gathered from time to time in the circle. In 2006, Shimao Gongsan moved, and his position was demolished. "The brothers are empty." Under the opportunity, he got to know a good roast duck chef's team, and in the prime location of the CBD, the "hateful low price" set a storefront, which made Song Ke swayed in the Taihe wheat field.
Based on the good popularity of the media circle, after the opening of the hotel, Song Ke was packaged as a singer in the recording industry, and became a tragic figure in some sense. "In many newspapers, I slid ducks and wore a chef's hat. The media likes this, I said that you are cool, but I am so miserable!"
It is a fact that the price of music copyright is lower. It is also true that Song Ke and Gao Xiaosong entered the market. In the three years under the rule of two people, the continuous large-scale copyright acquisition is a pioneering work, and music has become the only profitable asset in the Evergrande cultural system. . Hey is just a sentence from Gao Xiaosong in an interview.
Gao defined Song Ke’s shop as “making a gameâ€. This made Song very angry. In Bo Wang’s interview, he once again expressed his criticism of his old partner. “He said that we are playing with people.†A glimpse?? What does this help the friends who helped in the past?"
After the old schoolboy became a talk show star, he was occupied by a lot of verbal cheap. In the first half of 2015, in the "Xiaosongqi Tan", Gao had a sudden surprise in Song Ke’s early years of going to the United States to study in Las Vegas. This made Song Ke listen to the table and said Gao Xiaosong remembered the wrong person. "I went to the poor students in Las Vegas, and there is money for the girls? I can't go back!"
Song Ke also wants to open now, with the old partner in one piece, he can only be "Yu Qian", "He can only take me to fight, always feel that 'anyway, your reputation is so bad, just take it any more,' Haha."
Can be a partnership to do business, there is no quarrel, Song Gao is not never guilty, the Spring Festival before and after the work for a fire has been smashed, but now recalled, the two can not think of the cause is to swear, remember He (ç‚…) teacher sitting on the side, a bit dumbfounded.
According to Gao Xiaosong, small things can be rampant, and big things are generally listened to him, especially regarding career choices. When China, one of the "Big Four" of the recording industry, was included in China, he had an early contact with the other party. "In the 1990s, people from Hong Kong and Taiwan were generally sent to control. I told people about their shortcomings for a long time and later convinced them. It is."
Then the other party simply bought their wheat field music, and everyone changed their business card. Taihe Media, which merged with the wheat field music in 2004, is simply a small opening of Gao Xiaosong. Later, when I joined Evergrande, I also went to see Xu Jiayin. "I stayed there for half a year, first drumming up, and making the position better, then Lao Song brought the team."
Gao Xiaosong in the eyes of Song Ke is a big and versatile person. Super optimist, "I haven’t done anything yet. After he said it was 'already done', and the result was really, so he I still said this once, of course, the old Song had to work on his ass."
The old man's way of getting along is very particular. Gao Xiaosong had a quarrel with the old wolf and he ignored each other. But in Song Ke, the two never had "night vengeance". From the beginning, Song was the master brother. The role of the person who came from the age of white fluttering, this identity is naturally effective and unchangeable. Therefore, outside the relationship of close friends, that mutual respect has played a more decisive role in years of cooperation.
"I was brought in by Gao Xiaosong, and I couldn't escape this fate. He told you to come in."
"Before shop and back factory" on the planet
Song Ke finished his 50th birthday last summer and entered a stage of life that occasionally needs to tell others "don't feel old". In the rhythm of work, he said that his feelings are still different from a man of more than 30. "The owner of the Rolling Stones section (Note: Duan Zhongtan, "Older Section" in "Recently Annoying") is more than 60 people, and it still works, nothing!"
But emotionally not so young, he began to move for the old friends to meet. For example, Gao Xiaosong boarded the stage "I am a singer" and helped the old wolf to complete an imperfect performance. He was moved under the stage and stressed that the meaning of the music scene is not to restore the effect of the record. On the contrary, it can be regarded as one of the charms.
Regarding Ali music, it will be the "last stop" of his career. For the two old rivers and lakes, it seems a bit arbitrary. Even Ali’s "Mr. Ma" recently used this as a topic for the banquet. The joke of the talented person. But in Song Ke’s heart, he did not resist this early conclusion.
"Why? The times have changed so fast."
"The times are useless. How many years can I be! After Ali, I really won't do it again."
In front of others, Song Ke will habitually refer to Ma Yun as "Mr. Ma" in a unique tone, with the pronunciation focusing on the first word. After joining Ali, who took a close look at the richest man in the forefront of the Internet, he came to the conclusion that Ma Yun is really interesting.
Song Ke recently watched a documentary about the growth of Alibaba's business. The details of the video materials involved in the film made the former record industry, which was over 50 years old, feel touched. "Mr. Ma started her business in 1999. At the important historical stage along the way, such as building Taobao, there are people who take the machine and pat him."
He subconsciously compares himself. In 1996, Gao Xiaosong changed the name of the advertising company directly to the wheat field music in order to win the return of the original advertising company. The start time was even earlier than their current boss in the Internet circle. "You said that we are still in the entertainment industry!" I didn’t expect to say that I should leave a video or a photo at the time. This shows that this belief is strong!"
Last year, for the first time in the Ali music project to accompany Gao Xiaosong to see Ma Yun, Song Ke calculated the account for Ma: The annual music production value in China is about 270 billion yuan, and the tens of billions of peripherals including KTV are squeezed out. It is also possible to have a market size of around 200 billion yuan. If only two old guns have the ability to incite even 30% of them, Ali Music will be a big deal of 60 billion yuan.
This account counts, Alibaba boss clears the project, Song Ke Gao Xiaosong also clarified the strategy - must use the big platform to shake the 100 billion-scale music market, and finally launched this super-app called "Ali Planet" In Song Ke’s own words, this is an interactive entertainment platform that is linked to the entire industry chain of music, tradable, fans and merchants.
A very vivid metaphor is "the former shop and the factory", the so-called fish in the reservoir, eating skewers in the beef and mutton shop. The user group covers both ends of B and C and tries to integrate them. For example, in the transaction and cooperation between the creators, the finished products or semi-finished products can be directly surrounded and digested by the fan circle.
In addition, with ideals to measure, Song Ke will have the opportunity to reconstruct the music creation pattern. The original 98% of the resources will always be around 2% of the people, but on Ali, the remaining 98% may Have the opportunity to get more resources and services in a more symmetrical information environment.
Another surprise that Ali Music gave to Song Ke was the quiet change of Gao Xiaosong. The chairman who rarely participated in the implementation of specific affairs in the past took the initiative to plan the guest list and promote the invitation before the conference. In the interview with Bo Wangzhi The list in the discussion has already been on the opposite glass plate. He is happy with the names written by the oil pens. "Ali can change people to this point!" (Source: Bo Wangzhi)
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