Costing 1.6 billion! Western Jewelry Aircraft Carrier Bao Cube!

夜幕下的宝立方

Treasure cube under the night

Baoji Cube (hereinafter referred to as Bao Cube) of the second phase of the Western International Jewelry City was built by Shenzhen Mingjinhai Group Co., Ltd. with a cost of 1.6 billion yuan. In January 2011, Baoji Jade Culture and Creative Park started construction. After more than three years, in October 2015, Bao Cube was officially opened after the transformation.

Located in Baoan Xixiang, “Bao Cube” is China's first top jewellery and jade culture creative complex. It is a leader in the global jewelry industry. It is a world-class jewellery and jade high-end integrating brand exhibition, cultural exchange, creative research and development services. Transfer base.

Ni Weibo, president of Shenzhen Mingjinhai Group Co., Ltd. said: “We all say that Chinese jewelry looks at Shenzhen, Shenzhen jewelry looks at water, and Bao’an combines the three major transportation advantages of sea, land and air. It is very suitable for the development of jewelry culture industry. Our group hopes to build a The Western Jewelry Aircraft Carrier, Bao Cube is such a carrier."

Today, Bao Cube has successfully attracted many world-class jewellery top brands and domestic jewellery first-line brands to set up their own flagship stores, image stores and concept stores here, becoming a jewellery and jade enterprise competing on the same stage and generating brand agglomeration effects to jointly create a world-class Brand platform.

Three years of jade culture and creative park officially opened

In 2010, Shenzhen Mingjinhai Group Co., Ltd. began to enter the jewelry culture industry. The Group is optimistic about Bao'an's geographical advantages and is determined to build a western jewelry aircraft carrier, giving the jewellery culture + creative connotation, so that when you mention the Shenzhen jewelry industry, it is not only thought of Water shells in Luohu District.

According to Ni Weibo, president of Shenzhen Mingjinhai Group Co., Ltd.: “There are not many innovative enterprises in China's jewelry industry. Today, the main consumer groups in the jewelry industry are after 70s, 80s and 90s. They pay more attention to individuality and creativity. Efforts will be made to build a platform for young designers to better use their ideas and ideas, while at the same time meeting market needs and achieving grounding."

In January 2011, Baoji Jade Culture and Creative Park started construction.

On the 5th of 2013, CCTV's large-scale public welfare column “treasure hunt” column once again entered the treasure cube. The program passed the layer screening to launch the art that best reflects the local cultural characteristics and can become the urban cultural card as a “national treasure”. As early as 2011, the "treasure hunt" column once entered the treasure cube. This activity once again fully explored the Shenzhen folk collection, further enhancing the influence of Shenzhen's collection culture.

In September 2013, the first China Gemstone Raw Materials Purchasing Conference hosted by Bao Cube attracted jewelers from more than 50 countries to participate in the exhibition. Many foreign designers brought their own jewelry design works to Chinese jewelers and jewellers. The designer is eye-opening.

During the construction of Baojiu Jade Culture and Creative Park, it has been actively promoting the development of the industry and building a platform for jewelry designers. After more than three years, in October 2015, Bao Cube was officially opened after the transformation.

Gorgeous turn to let the company compete on the same stage, to build a platform for designers

Ni Weibo is a typical post-80s representative. He is active, motivated, dreamy and creative. He has started a business, so he knows the hardships of starting a business. Now, he hopes to do his best to help young designers in the jewelry industry realize their entrepreneurial dreams.

倪伟波

Ni Weibo

In 2015, Bao Cube and Shenzhen Jewelry School officially cooperated to provide a platform for students to show. The cooperation includes: market-oriented professional construction, curriculum setting; teaching material construction; internship training room construction; practice base; student teaching internship and graduation internship arrangement; product research and development; scientific and technological research; information exchange; talent training; teacher internship (investigation) Employing visiting professors; social training; providing scholarships and bursaries; enrollment and employment cooperation.

The R&D and design products of Shenzhen Jewelry School will be promoted to the market for predictive sales by Bao Cube. The market feedback and acceptance will be investigated. The sales performance will expand the production scale and formally launch the market. If the sales performance is not good, the market feedback will be collected. Redesigned and launched by designers based on market feedback.

This will help students in Shenzhen Jewelry School to enter the society early and understand the market demand. Bao Cube has become a communication bridge between the school and the market. At the same time, an education city was set up on the 2nd floor of Baocuo, providing educational and learning opportunities for young practitioners in the jewelry industry. This is also an exploration mode for Baocuo's innovative education.

宝立方珠宝产业园鸟瞰图

Baoji Jewelry Industrial Park aerial view

Today, Bao Cube has successfully attracted many world-class jewellery top brands and domestic jewellery first-line brands to set up their own flagship stores, image stores and concept stores here, providing a platform for jewellery and jade enterprises to compete on the same stage.

Planning for the future of Shenzhen Western Jewelry Aircraft Carrier to promote the development of the jewelry industry

According to Ni Weibo, in 2016, Bao Cube will hold a charity lecture with the theme of jewelry industry on the eve of the fair, and help the residents of Baoan understand the charm of jewelry and the cultural connotation of jewelry through the promotion of jewelry knowledge. The event is free to the public.

In 2016, Baocuo will focus on the promotion of jewellery and jade culture, with Chinese culture as the main line, and will cooperate with industry celebrities, authoritative media, industry associations, high-end personal collectors and luxury members to create a high-end forum for the jewelry industry. Promote the development of the jewelry industry.

Ni Weibo told reporters that at the 6th Shenzhen People's Congress in 2015, he was honorably elected as a representative of the National People's Congress. As a member of the jewelry industry, as a representative of the cultural industry, he proposed "intensifying innovation, entrepreneurship, The proposal of Venture Capital and Maker, the proposal mainly puts forward some suggestions on the status quo of Shenzhen entrepreneurship. The most important content is the maintenance of intellectual property rights. He believes that this is especially important in the jewelry industry.

Today, Bao Cube is a high-end platform that integrates cultural connotations, reflects cultural values, and integrates art and culture. It is a jewellery and jade culture creative platform that integrates jewellery and jade culture concepts, jewellery and jade culture creativity, and jewellery and jade product research and development. . Bao Cube will use the unique charm of jewellery and jade culture to gather with industry companies to build a never ending jewellery and jade culture stage.

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