Kawasaki environmental protection line, point green China, to collect environmental attitudes Macassini men's play brand public relations July 6, Macassini "green China line" series of activities of the main event, "Sichuan Green Bank" officially kicked off . From "10000 Environmental Attitudes" to "Green Point China" and then to "Sichuan-Tibet Environmental Protection Bank", Macassini men put on a clear brand PR communication context. And behind this, it is Mancassini men's adhere to the "environmental protection" as the brand's cultural cornerstone for many years. () Microblogging: Activities around the "Green Line" From Chengdu to Lhasa to Everest, a total of 3154 kilometers, a group of dream riders and a responsible company, will be together for a period full of hardships and full of joy journey. Different from the usual sponsorship activities, this time, Ding Caeng, CEO of Macassini, and a number of executives will also ride together to ride Mount Everest. Unlike normal cycling, this event carries extraordinary significance. In fact, "Sichuan-Tibet Environmental Protection Bank" is just one of the links of the series of activities of "Causing Green China" by Macassini. This year, Macassini Men launched the "green China line" large-scale environmental protection theme public welfare activities, has gone through Quanzhou, Xiamen, Chengdu, Wuhan, Shenyang and other stations. Ding Geng introduction, "10000 environmental attitude" is the Mackassini men's joint China University Environmental Protection Association, Youth Volunteer Association, nationwide for universities, communities and businesses to carry out environmental protection micro-public welfare action. "Through these 'tiny' activities, we can gather the power of all people and participate in the public welfare activities around us, and root ourselves in the general public with the concept of 'environmental friendliness'." For environmental activities, Ding Gen treats it as a kind Corporate responsibility, but also the Mackassini men's brand insisted for many years the main line. It is reported that around the "public welfare" and "environmental protection" to do activities, men's Cassini has been WWF Earth for two consecutive one-hour official sponsor and held in 2011, "10,000 environmentally-friendly" large-scale grass-roots environmental public welfare action At the same time, such activities as World Environment Day and Environmental Protection were launched at the World Environment Day and other nodes. () Micro-propagation: online and offline interaction "Environmental protection is more than just a slogan, it needs public participation." According to Liu Hong, director of the brand center of Macassini, based on such a starting point, no matter in "10,000 Environmental Protection Attitudes" Let the public express their environmental advocates, or other activities, men's Cassini will try to make the public more involved. The "Sichuan-Tibet Environmental Protection Bank," Macassini will be more through micro-dissemination, so that more people involved, make it empathy. Liu Hong introduced the event, Macassini will be the whole live broadcast microblogging; the same time, launched online interactive question and answer; in the SNS, Macassini will also launch the theme posts, so that more people see Sichuan迤 逦 landscapes, see how to pass the concept of environmental protection Macassini to people's hearts. In addition, the interaction of the terminal is also a great importance to the activities of the men's Cassini. From POP, water table, shelves to shopping guide clothing, language, Cassini will be around the theme of design and display. "Each terminal is a window to the brand and is a very accurate channel of communication." Liu also stressed that consumers today are more concerned with the experience of interactive and unilateral communication, which is often only entertaining. Only the Online and offline interaction, in order to be implanted in the hearts of the audience through the activities of the brand concept. () Creative: cross-border public relations In fact, this will be environmental protection and riding "mashup" together, Liu Hong also has a profound moral. "Environmental protection is the main line of communication of the brand of Macassini, which is an ideology, while riding is an action and a carrier of expressing this ideology." Liu Hong said that the company is so keen to participate in cycling because of This year is the Olympic year, "This is our rather different sports marketing strategy." From the environmental protection of cultural transmission line to the Olympic sports marketing line, Macassini "cross-border" to do this public relations ideas and techniques are quite innovative. For the brand PR, Liu Hongdao out one of the learned, "activity is not the size, but rather whether close to the consumer, it is best to guide their way of life." This is the emphasis of public relations propaganda "sharpen your head creative ". Of course, more importantly, "creative" premise to have a clear main line of communication, but this point has always been clear Macassini men, "'fashion, environmental protection' has always been our main line of communication." Liu said . To this end, no matter what kind of tactics used, Macassini men always around the guide of this somewhat fashionable and somewhat humanistic way of doing "creative." It is reported that, at present, Macassini men are also making micro-film. For this micro-film is brewing, Liu Hong said that this will not necessarily be a big production, not necessarily a big star, but there will be Macassini's "big idea."
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