Olympic "Magic Swimwear" Speedo sparks business battle

On August 13, a total of four women's 200m freestyle swimming strokes, 200m men's butterfly stroke, 200m women's individual medley and men's 4 x 200m freestyle relay were held in the Water Cube. Surprisingly, the world record for the four finals was refreshed.

Who is the "news eye" inside and outside the swimming pool at this Olympic Games?

Is Phelps, who has 11 Olympic gold medals so far, or Swimsuit Speedo, which is famous for repeatedly breaking records before the game? I am afraid that the most eye-catching thing is the continuously updated swimming world record in the Water Cube. . On August 11th, a terrifying reversal was staged in the men's 4x100m freestyle final. The fourth American veteran Lezek suddenly made a force in the final 10 meters, eventually leading the French team with a dominant advantage of nearly 1 second in 0.08 seconds. At the same time, he broke through the 3 minutes, 12 seconds and 23 minutes of the previous world record they had just created on the evening of the 10th. .

Of course, this is not the most impressive game in this game.

On the spot, a total of five teams broke the world record. In addition to the first runner-up France and third runner-up Australia, the fourth Italy and the fifth Sweden broke the world record and won no medals. On August 13, a total of four women's 200m freestyle swimming strokes, 200m men's butterfly stroke, 200m women's individual medley and men's 4 x 200m freestyle relay were held in the Water Cube. Surprisingly, the world record for the four finals was refreshed.

The Water Cube is a blessing for swimmers. Why is the world record for this Olympic Games being refreshed again? The biggest winner in the record-breaking frenzy is Speedo. For this Olympics, Speedo launched a series of propaganda campaigns.

Magical "Sharkskin"

As Speedo's fourth-generation sharkskin swimsuit, SpeedoLZRRacer swimsuit was announced on June 26 as the US team to participate in the Beijing Olympics swimwear.

“In the past few months, I have been wearing this swimsuit and achieved a lot of results,” said Nataliya Ke, a US Olympic gold medallist and Speedo sponsor. She praised this as the fastest swimsuit and also gave the wearer a very comfortable feeling.

Now, Speedo’s official website continues to update athletes wearing Speedo swimwear to overtake world record news. Since this swimwear went on the market in February, 38 world records have been broken by Speedo LZRRacer's wearers before this Olympic Games.

Speedo China website said that SpeedoLZRRacer's surface has an additional layer of polyurethane, which can effectively reduce the water resistance by 10% and reduce the oxygen consumption by 5%. The overall swimwear of swimwear can be reduced by about 69%.

Compared with previous generations of shark clothing, it exceeds the static drag reduction rate of the second generation of SpeedoFastskin FSII shark clothing by 10%, and exceeds the static drag reduction rate of shark clothing by three generations. It is better than the average training class swimsuit and saves physical energy. Athletes swim faster and longer. Mike Phelps described himself as "feeling like a rocket that was fired."

During SpeedoLZRRacer's R&D process, Speedo tested many materials with the help of the National Aeronautics and Astronautics Agency (NASA), which tested the spacecraft's surface into the earth's atmosphere to withstand friction. Ultimately, this swimwear uses polyurethane fiber material for ultra-low drag.

New swimsuits can strongly compress the athlete's torso and other parts of the body, reduce muscle and skin vibrations, splicing key areas to make the swimmer's trunk tend to be streamlined, thereby helping athletes save energy and improve performance.

During the Olympics, Speedo also displayed its swimwear in the 80-year history of development at the Jintai Art Museum in Chaoyang District, Beijing. The exhibition began in the Victorian era and continues today. From the first Racerback swimsuit released by Speedo in 1928 to Speedo LZRRacer, the fastest swimsuit in the world today.

A visitor wrote in his blog that he tried to remove the Speedo swimsuit from the model skin but failed. It can be seen Speedo's strict package of the athlete's body. It is alleged that, with some help, it takes about half an hour for the athlete to put on the Speedo LZRRacer.

According to independent tests, the new swimwear can reduce resistance by 4%, reduce 5% of oxygen consumption, and increase the score by 2%, making it the world's fastest swimwear. It is reported that the cost of a sharkskin four generations is equivalent to RMB 7,000, but its life span is only six times.