The top luxury brand 1436 61 will be landing in Shanghai

1436 general manager Wang Hao said that Shanghai has always been a major battle of the major fashion brands, while Shanghai people pay attention to the brand, pay attention to the quality, detail, cast their unique aesthetic. 1436 have the confidence to fully meet the needs of the guests We will jointly witness an important page for the development of the emerging national brands in the Chinese luxury goods market. “Our goal is to build the flagship store in Shanghai to be the most representative store in 1436.”

It is understood that the 1436 brand name comes from the world's best cashmere specifications. The brand is selected from the Erits cashmere in Etuoke Banner on the Ordos Plateau, which is the rarest white, white, and linterless, and is the best fiber with a diameter less than 14.5 microns and a length of more than 36 millimeters. Such a gourmet product can only find 1 kilogram in 100 kilograms of raw cashmere. In addition, 1436 also introduced European advanced fabrics, and created a wide range of products in furs, leather garments, shirts, trousers, and so on. In order to dedicate the perfect spirit, it is an implied luxury, superb luxury led by overseas brands. The new trend of leading national brands in the product market.

In order to build China's top luxury brands, 1436 has absorbed a number of world-renowned masters as the backbone of the brand. Mr. Yang Qibin, the top Chinese designer and chairman of the Hong Kong Fashion Designers Association, was invited as the brand director. With its introduction of the Semi-Fashion concept as the core of brand style positioning.

“The so-called Semi-FashionTM concept of semi-fashion is also a unique international brand image of 1436. It is aimed at high-end consumers who are literate, well-educated, knowledgeable, sophisticated, and focused on fashion but also low-key. 1436 Ultimate Classic and Unique The design just meets this group of people's aesthetic pursuit of natural comfort and no exaggeration." Yang Qibin interpreted the brand concept of 1436 in this way.

1436 is the top luxury brand that Ordos Group has invested heavily in. Since the launch of the brand in 2007, 1436 has been active in various high-end fashion events. From the Shanghai Fashion Week in 2007 to the appearance of Taiwan's top international brands, to the high-end international event "China Cup" sailing regatta, and to nearly two sessions of Beijing International Fashion Week, her presence has attracted many top media and politics in China. The concern of business elites. In 2008, the 1436 was highly recognized by the national leaders, became a Chinese guest gift, and presented the Japanese emperor and prime minister in the famous “Warm Spring Journey”, becoming a link between China and the world.