Tmall national tide makes global consumers take China as the tide! On the occasion of the 70th anniversary of the motherland on October 1st, the 2019 Bonjour Tmall Event, which was co-hosted by the Tmall National Wave and Bonjour Brand, will enter the contemporary art palace Paris Pompidou. art Center. More than 150 Chinese brands and more than 30 French designs are collaborating. More than 150 Chinese and French innovative products will be exhibited collectively, and will continue to be displayed in the Pop Up Store under the Sino-French innovative product line.
Bonjour Tmall Event was invited by the Paris City Government and officially supported by the Paris Fashion Week. As the highlight of the project, Dongxi Xidu (DXXD) was initiated by Tmall X Bonjourbrand (Chinese and French innovative products collection) and promoted the national brand “Leap "Joint French Chanel designer Eric Bongiovanni has created 9 brand cross-country shoes for 9 Chinese industry leaders. Eric Bongiovanni is the trend vane of fashion art in the French footwear industry. This cross-border design incorporates LV's most respected classic monogram style, with letter graffiti combined with rich colors to highlight the trend. Cross-border brands of 9 pairs of shoes include Laoganma, Yunnan Baiyao, Tmall, Hero, 90 points, Vita, Qiaqia, Yo-Yo, Yogurt. Eric selects different colors and letters according to the characteristics of each brand to intersperse the color.
Up to now, this is the largest brand of sea-going activities in the history of Tmall. A total of more than 30 brands participated in the exhibition, spanning beauty, apparel, fast-moving and other industries, including 90 points, Bojem, Cocovel, Cozy Steps, VF, Caizhi, Fuli, Jindian, Kangnai, yo, Rome Tie, Qiaqia, Shede, Shengyuan, Vita Lemon Tea, Yangyuanqing, Yogurt, Royal Mufang, Yunnan Baiyao, Freedom Point and many other national brands. The novel design, the fashion of the upside of the Chinese goods in the French young people set off a reverse purchasing tide.
Create an ideal life
The Bonjour Tmall Event, with the theme “Creating Utopiaâ€, is the last big party in Paris Fashion Week. As the first large-scale innovative industrial cooperation between China and France, this theme also entrusts Bonjour Tmall's good wishes - co-creation, superimposing all the imaginable beauty and wisdom, creating a beautiful beyond the imagination: Utopia. Bonjour Tmall wants to make it a reality. French design + China's innovation, 30 designers and 30 outstanding Chinese brands, create 150+ new products, and pass the product as a carrier to convey the sense of surprise and satisfaction to young consumers, so that Utopia can continue.
It is reported that Event will be divided into four sections: Thousand Miles Co., Ltd., Penglai Wonderland, East Shoes Xidu, and Shoe Box Plaza:
20 Chinese brands and 20 French designers and the illustrator Yu Yutong;
The co-creation of three Chinese and French young artists under the age of 35 (Wen Qiuwen, Matthieu Poli, ZHA XIZI);
Leap and Chanel designers and nine Chinese leading brands;
500 Chinese and French people, KOL, and the media co-created;
The new products of more than 20 national brands, including LV luggage designers, draw inspiration from the rose window of Notre Dame in Paris, and the new year gift box designed for Qiaqiaguazi; supreme cooperation designer for Vita Lemon Tea The street art-packed box and backpack are designed; and the Dior designer uses the Eiffel Tower and Mona Lisa as the bottle for the sake.
Sino-French cooperation creates and inherits the spirit of Silk Road
In addition to the exhibition, the top-level brand event between China and France - the fifth Sino-French brand summit Bonjourbrand was also held in Paris on October 2. This is a high-profile commercial and cultural exchange forum. The former French Prime Minister and the current French President of China, Raffarin, are the chairmen and the Paris City Government supports them. The guests included former French Prime Minister, French President of China Special Envoy Raffarin, Vice Mayor of Paris, CMO Dong Benhong of Alibaba Group, Gao Hongbing, Vice President of Alibaba Group, Pascal Morand, Chairman of Paris Fashion Week, and President of Luxury Luxury Brands such as Cartier and Guerlain Wait.
The forum will focus on “letting ideas flow—young, trend, and dataâ€. Sino-French opinion leaders have deep exchanges and shortened the distance between Chinese and French thinking, laying a foundation for further cooperation.
In fact, as early as April 13 this year, Raffarin led more than 30 French top designers and 180 representatives of nearly 70 Chinese brands to the Ariba Brazil Creek Park in Hangzhou, and held a ceremony called “Bonjour Tmallâ€. ——Chinese brand x French creative / designer†two brands and creative events.
In the past six months, there have been 50 Chinese brands and 40 French big-name designers, which have created more than 200 Sino-French cooperation products, which are very popular among Tmall consumers.
During the 70th anniversary of the motherland and the Paris Fashion Week, BonjourTmall demonstrated the great value of Chinese creation and Chinese innovation, and created a global empowerment through co-creation with France. In this project, Ali fish also participated in it, combined with Ali's omni-channel marketing resources to empower the Tmall national tide.
Tmall makes the world a trend in China
On October 3rd, the pop-store debuted on the right bank of the Seine, an important part of the Bonjour Tmall project. The co-created goods will be displayed and sold in the pop-store, and consumers worldwide can purchase/schedule directly on the inside line. Bonjour Tmall allows more French people to understand Chinese goods, with China as the tide.
On the other hand, at the time of the 55th anniversary of the establishment of diplomatic relations between China and France, cultural exchanges and trade between the two countries have become increasingly close. As the world's largest B2C trading platform with 700 million Chinese consumers, Tmall has increasingly become a bridge between “Created in China†and “French Designâ€. Design in France Create in China, this is another important value of "BonjourTmall".
Up to now, there have been 7 brands that have started to sell locally in France through AliExpress, and 7 other products will be sold through crowdfunding on Ali Curry's C2M platform “Building New Productsâ€. I believe the future Tmall will be sold. And Ali Eco will help more Chinese brands to enhance user engagement and go overseas.
Under the empowerment of the Internet, China has undergone tremendous changes, boundaries have been re-divided, brand effects have continued to accelerate, and the rise of the national tide has provided emotional support for people. The Tmall National Day has come to the world to export the emotions and new lifestyles of Chinese young people who are advancing at a high speed.
The revival of the national tide cannot be separated from the power of design. In this wave, Alibaba is making excellent French creative resources and designer products through the power of technology and the blessing of data. During the Golden Week of this year, Tmall and BonjourBrand provided a brand new cross-border cooperation model for Chinese brands, and jointly built a new product incubation ecological closed loop.
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