The quality door frequently tortures the “ethical conscience†of the garment enterprise to see the “moral conscience†of the entrepreneur from the attitude of treating quality problems. Not long ago, Premier Wen said that "entrepreneurs should be exposed to moral blood" and that the people are deeply shocked. "Survival by quality and development by reputation" are linked by many companies to the wall as the purpose of the company. In fact, in the face of "interests," "social responsibility" always seems pale and powerless.
How to make entrepreneurs flow "moral blood"?
In many outstanding companies in developed countries, senior management positions such as “Corporate Ethics Officers†are specifically established to take charge of corporate social responsibility issues. What about Chinese companies in this regard? So far it is not optimistic.
According to the Survey Report on the Status Quo of the Development of Chinese Corporate Citizens, 90% of domestic enterprises have still not started to take action in building corporate social responsibility. 99% of domestic companies do not have a special department responsible for corporate social responsibility. The performance of corporate social responsibility in China is rather worrying. If there is a lack of mature management of corporate social responsibility, an enterprise will inevitably lack the driving force for sustainable development and ultimately be abandoned by the public.
"Quality issues have been integrated into the pure corporate philosophy." According to Guo Donglin, chairman of pure, this is due to the fact that Yichun already has a good quality control system. They spent 5 million yuan to set up a product quality inspection center. All raw materials and clothing are Need to pass the inspection test, in line with international standards before being put into production and sales, product quality in line with world standards. Once, the product was already on the way to the market, but due to test reports, the indicators were not very satisfactory. They recalled all the products. “We have to be responsible to consumers.†Guo Donglin said.
As an “economic personâ€, it is understandable that entrepreneurs pursue profits and pay attention to returns, but their behavior must comply with the minimum social morality.
At present, more and more foreign companies have begun to pay attention to their own moral construction. The British "Financial Times" stock exchange international company launched eight "ethical indicators." The chief executive of the company explained this. “The reason why we introduced this index is because investors are increasingly looking for companies with social responsibility when they choose to invest.†Only those who are responsible for environmental and social responsibility Only companies that have played a role in this aspect can be fortunate enough to be included in this index. This practice of the British people is undoubtedly worthy of our study and reference.
Tiger's approach is similar to that of pure.
In the winter of 2008, the north was unusually cold. Tiger's trousers of a high-quality corduroy fabric passed all the quality checks and were excellent products. However, because of the cold weather in the north, the pants became a little harder, Some dealers and tiger brand consumers have reflected this problem to tigers. The company's headquarters immediately made a decision, as long as consumers do not recognize, for whatever reason, resolutely change, we must make consumers satisfied. For this reason, the pants were returned unconditionally, with more than 30,000 articles. "Although all of them are superior products, it will cause certain losses to the company, but we cannot influence the trust of customers because of any problems." Xu Xiaodong, deputy general manager of R&D department of Tiger Capital, said, "Consumer's trust is our minimum standard. ."
In fact, companies insisting on the moral title may suffer a little loss in the short term, but in the long run, this is the best opportunity for the company to establish its reputation.
Smart and forward-thinking corporate managers should put the "ethical index" of the promotion of enterprises first, keep their social responsibilities in mind, and establish a business policy based on ethics. It is necessary to start from the corporate culture, organize all employees to carry out the study of the knowledge of ethical principles, shape the characteristics of the company's culture, and create the ethical soul of the company.
How to make entrepreneurs flow "moral blood"?
In many outstanding companies in developed countries, senior management positions such as “Corporate Ethics Officers†are specifically established to take charge of corporate social responsibility issues. What about Chinese companies in this regard? So far it is not optimistic.
According to the Survey Report on the Status Quo of the Development of Chinese Corporate Citizens, 90% of domestic enterprises have still not started to take action in building corporate social responsibility. 99% of domestic companies do not have a special department responsible for corporate social responsibility. The performance of corporate social responsibility in China is rather worrying. If there is a lack of mature management of corporate social responsibility, an enterprise will inevitably lack the driving force for sustainable development and ultimately be abandoned by the public.
"Quality issues have been integrated into the pure corporate philosophy." According to Guo Donglin, chairman of pure, this is due to the fact that Yichun already has a good quality control system. They spent 5 million yuan to set up a product quality inspection center. All raw materials and clothing are Need to pass the inspection test, in line with international standards before being put into production and sales, product quality in line with world standards. Once, the product was already on the way to the market, but due to test reports, the indicators were not very satisfactory. They recalled all the products. “We have to be responsible to consumers.†Guo Donglin said.
As an “economic personâ€, it is understandable that entrepreneurs pursue profits and pay attention to returns, but their behavior must comply with the minimum social morality.
At present, more and more foreign companies have begun to pay attention to their own moral construction. The British "Financial Times" stock exchange international company launched eight "ethical indicators." The chief executive of the company explained this. “The reason why we introduced this index is because investors are increasingly looking for companies with social responsibility when they choose to invest.†Only those who are responsible for environmental and social responsibility Only companies that have played a role in this aspect can be fortunate enough to be included in this index. This practice of the British people is undoubtedly worthy of our study and reference.
Tiger's approach is similar to that of pure.
In the winter of 2008, the north was unusually cold. Tiger's trousers of a high-quality corduroy fabric passed all the quality checks and were excellent products. However, because of the cold weather in the north, the pants became a little harder, Some dealers and tiger brand consumers have reflected this problem to tigers. The company's headquarters immediately made a decision, as long as consumers do not recognize, for whatever reason, resolutely change, we must make consumers satisfied. For this reason, the pants were returned unconditionally, with more than 30,000 articles. "Although all of them are superior products, it will cause certain losses to the company, but we cannot influence the trust of customers because of any problems." Xu Xiaodong, deputy general manager of R&D department of Tiger Capital, said, "Consumer's trust is our minimum standard. ."
In fact, companies insisting on the moral title may suffer a little loss in the short term, but in the long run, this is the best opportunity for the company to establish its reputation.
Smart and forward-thinking corporate managers should put the "ethical index" of the promotion of enterprises first, keep their social responsibilities in mind, and establish a business policy based on ethics. It is necessary to start from the corporate culture, organize all employees to carry out the study of the knowledge of ethical principles, shape the characteristics of the company's culture, and create the ethical soul of the company.
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