Smith Barney Launches MTEE World of Warcraft Series with Blizzard

Last Saturday, millions of players eagerly awaited the Meters/bonwe "World of Warcraft" series to hold a nationwide limited launch event at Metersbonwe's Shanghai East Road East flagship store. Blizzard Entertainment opened its first strategic partnership with apparel brands in China. In order to tie in with the official launch of this apparel product licensing cooperation, Meters/bonwe created a series of “World of Warcraft” theme MTEE products including TEE shirts, denim, accessories, etc., and will be in the national entity store and state purchasing network from June 2nd. Synchronized shock sale. Dai Jinhe, General Manager of Blizzard Entertainment Greater China, Matt Beecher, Senior Director of Global Product Licensing and Business Development at Blizzard Entertainment, and Jiang Dongfang, Vice President of Metersbonwe Brand Company, and Zhang Jian, Director of Brand Marketing Center, were present at the scene. Fanatic fans of World of Warcraft witnessed the cross-border cooperation of the much-anticipated online games and costumes. A WOW MTEE wave swept across Shanghai.

The scene of the event on the day of the event

Metersbonwe Brand Company and Blizzard Entertainment attended the launch ceremony

On the first day of the launch, the entire flagship store of Metersbonwe Nanjing East Road used the theme of “World of Warcraft” to restore the virtual game world to life. On the left and right sides of the shop's doors, leaders of the various tribes of the Union and the tribes pressed each other. The five-meter-high, three-meter-wide alliance and tribal theme posters look far from the entire Metersbonwe shop as an imposing main city of World of Warcraft. The main city consists of "World of Warcraft Cultural Exhibition Area", "Body Store (Product Sales Area)", "Auction House (Cash Register)", "Arena (Panda People Self-Test Experience Area)", "Dark Moon Valley (ROLL Area) ) "And the photographing area is composed of each area from the visual, auditory, tactile three-dimensional way to allow all players to enjoy the true World of Warcraft game culture.

The Princess Jaina in the game, the Prince of Alsace and the upcoming Pandaren

MTEE World of Warcraft series is sold at 15:00 in the afternoon. There are dozens of players who came to the shop door to queuing at 14:00 on June 1st. Among them are fans from Jiangsu, Zhejiang and other provinces. At 13:00 in the afternoon, Pandas, Sylvanas, the Lich King and other popular "World of Warcraft" Cosplay appeared collectively. The first spot was ushered in the first small climax, players competed with coser. group photo. Considering the long queue time and the hot weather, Meters/bonwe also carefully prepared the tea to be delivered by the showgirl for the needed players. Close to the starting point, the scene was very hot, queuing nearly a thousand people.

Meters/bonwe national physical store will shock the launch of MTEE World of Warcraft series on June 2nd. At the same time, in order to better let World of Warcraft players enjoy the World of Warcraft MTEE products for the first time, Metersbonwe is the official online shopping mall. The purchase network will follow the trend and build a "WOW MTEE fight for glory" platform. From May 24th to June 8th, the Warcraft version of MTEE will be pre-sold online. According to the state purchasing network, hundreds of thousands of World of Warcraft enthusiasts landed on the state procurement team to participate in the team activities and pre-ordered goods after the formal official release of the cooperation information. On the first day, there were 8 items of goods sold out.

When the game encounters a T-shirt, this summer is destined to be a feast of millions of Warcraft players.