Today's fashion market is full of brands and various styles of fashion marketing are extremely fierce in market competition.
In recent days, the fashion industry has spread an amazing news: an outdoor sportswear brand has successfully transformed in a short period of time, and registered fashion brand TECGAR in the United States. The story of the community.
At present, the TECGAR market is very popular. From the past sales of outdoor sportswear to the sales of fashionable women's clothing, it has successfully achieved a "graceful transformation." Then, at the 2006 China International Sporting Goods Expo, won the "Design Award" of the 20th China Sports Expo, the honor of the European and American brands are how to transition from the simple style of outdoor sports to elegant temperament women's fashion?
Through understanding, found TECGAR Den Kari branded clothing. The initial business was mainly concentrated in the local European and American markets. It began to enter the Hong Kong market in the late 1990s. Later, with the steady development of the company and the demand for foreign brands in the Chinese market, the mainland China market was further developed. Currently, it is located in Beijing and Shanghai. Chengdu, Guangzhou and other places all have their own brand stores.
Since the grand opening of the Guangzhou flagship store for TECGAR brand clothing last year, TECGAR has explored the women's wear market, transformed the development of fashion women's clothing brands, and gradually evolved into a fashion personality with seasonal styles. Sales ranks, various types of T-shirts, shirts, knits, jackets, down, long/shorts, skirts, bags, accessories, etc. inside the store, through a unique mix of color adjustments. Many styles of Tengkari brand fashion have become a feminine consumer.
Recently, the reporter learned at the sales manager of TECGAR brand clothing in China that TECGAR now has a very clear sales direction and sales direction - a comprehensive transition to fashion women's clothing, and the company has a complete interior The team of designers continues to instil new design inspiration and expand the variety of casual styles. At the same time, TECGAR's technical requirements for products have also been continuously improved. From the most common sewing technology, fashion production technology has been developed to seamless and three-dimensional cutting, laser cutting and no frequency printing and other high-tech technologies. .
In addition, the person in charge emphasized: "Deng Keri (TECGAR) attaches great importance to facial and crafts, adhering to the "quality first, reputation first" business purpose.
DECGAR brand fashion casual wear
At present, the TECGAR brand's customer base is 25-30 years old, and it is radiation to 25-35 years old. Product features above, it emphasizes design and facial color and color matching. And the quarterly amount of new promotion, promised no less than 200 SKUs per quarter. The price is taking the middle price route.
So, how did the consumers who purchased TECGAR (TECGAR) see its transformation? The reporter awakened a series of investigations.
Consumers: â€œThe TECGAR brand is a European and American brand. It used to be an outdoor functional clothing. Now it has transformed into a brand of casual women's clothing. Last week, I passed the Guangzhou TECGAR flagship store and bought two new couples of the season. The equipment is exactly the activities of the Mid-Autumn Festival National Day, buy 300 to send 100, and also send a cute T-shirt U disk.. The style of the clothes is generous and comfortable, the quality is also very good, is indeed a typical example of functional clothing transformation."
On the fashion route, as long as the respect for quality first, good products with good style, good brands will never be ignored by consumers. After the successful transformation, the TECGAR brand clothing will become gorgeous and beautiful. , will surely set off another wave of fashion in the industry.
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