The product is Tao, marketing is the technique, the Prince's password men's brand embarks on the road to brand, emphasizes the combination of Taoism

The product is Tao, marketing is the technique, the Prince's password men's brand embarks on the road to brand, emphasizes the combination of Taoism

Yesterday, the prince cipher company again reported that the company had conducted sampling inspections on more than a hundred factories that had been working together for a long time and found that one of the manufacturers had “not matched the description of the washing water mark, the washing water bottle, and the fabric”. Directly terminated the cooperation with the plant, this measure, so that the person in charge of the plant was very surprised.

According to the person in charge of the plant, “With the prince’s password brand just recently, our factory also gave OEM products to many well-known foreign brands. These brand companies have never questioned the quality of our products,” the staff immediately revealed. A bunch of customer orders were given to reporters.

"This company is inevitably overly demanding in terms of commodity management. Workers in the factory's assembly line are filled with orders every day. Occasionally, one-time mistakes are inevitable. According to the one-thousandth pass rate, there is also a quality problem. It's normal, but the prince's password will inevitably be overkill. The person in charge of the factory is not understanding.

The prince cipher's staff attitude is very tough: "We must adhere to the original commodity processing standards, for consumers, they do not see the operation of the production line, will not be concerned about the so-called pass rate, quality problems, No amount of explanation is useful. We can only do 100% of after-sales service, and completely eliminate those unqualified suppliers. As a brand supplier, the first thing to consider is how to make each one possible. There are no quality issues for the goods, not lowering their bottom line to get the understanding of the company.

The staff also added: “Cooperation time is not long. We have already informed the factory about quality issues. This time, we have the same problem again, to avoid further quality crisis in the future. We can only stop cooperation with the factory. At the same time, the company’s legal department will also impose corresponding penalties for the factory in accordance with the contract.

There was something wrong with the product and the hidden danger of the product had caused the fans of the Prince's password brand to be furious. . . .

According to the prince cipher staff, we had experienced quality public relations crisis in the early stage of brand development. In the previous years, there was a member who broke into the founder’s office and threw clothes on the chairman’s desk and complained about the prince’s password. Men's clothing has always been full of style and effort, never paying attention to the quality of the brand, the customer is extremely disappointed, and threatened to 315 complaints.

This was a matter of 2009. At that time, the Prince’s password had not introduced any standards for commodity purchases. A consumer bought a special tidal shirt at the Prince’s password store. The button design of this shirt is also very special. After wearing it for a long time, the buttons actually fell off. Due to the special style, it was difficult to find similar buttons on the market to make up for it. The clothes were thrown and they were not willing to give up. This made the “fans with fever” feel headaches and angrily. The shirt with quality problems rushed into the office of the chairman of the prince cipher to discuss it. This experience made the founder very embarrassed.

Afterwards, the chairman of the board profoundly rethought: Since we can personally find the door, the customer must be very angry, but from the side reflects that the customer attaches great importance to the prince password, just want to discuss a statement, we need to be responsible for this, the customer can reflect the problem that he is right The Prince’s password brand also hopes that if customers are extremely disappointed with the Prince’s password brand, they will not have any complaints. On the contrary, he may also tell more than 5 friends around him that the quality of the Prince’s password product is very poor. The brand image will cause incalculable serious consequences. I suddenly realized the importance of brand quality.

Product is road, marketing is surgery, brand quality is the soul of enterprise development

For different manufacturers, the quality of clothing will inevitably be uneven. The continuous expansion of the company's scale will need to directly extend to the quality of the supervision of the production department. In the face of more than a hundred cooperative factories monitoring the appropriate amount of products, it is an extremely complicated system project. In-house production lines that go deep into the factory can check product quality from the source.

On this matter, the chairman of the board started from oneself and strictly controlled the quality of the products. When the company’s fashion buyers select styles at the factory, they must also have rigid requirements on the quality of the products. The company also set up a special quality inspection department, quality inspection department. The buyer department regularly goes deep into the factory assembly line to conduct sample inspections on semi-finished garments, as small as threads and buttons, as large as fabrics and colors, and strictly implement the company's procurement standards. For companies that do not meet the requirements, the company will directly terminate cooperation. At the moment, the prince cipher company has a strong attitude and decided to solve the problem of product quality from the root.

Establish Complaint Department to give feedback to customers who have purchased quality problems

The brand extends downstream to the production line. When the upstream reaches the terminal, it directly faces the consumers. It not only improves the product line, but also strengthens the service supervision. The company has established a customer service department and has a professional customer service to receive customers' quality complaints. , From product to terminal services to form an effective communication chain, through the dual advantages of product style and quality to win the pro-gaze of consumers, princes password to become a world-renowned apparel brand's determination is evident.