Nowadays, more and more young couples choose to buy through the Internet. The price of the diamond ring on the network is mostly 50%-70% of the physical store, and the price given at various trade fairs is even 1/3 of the market price.
The explanation given by the online store is that the traditional model of the jewelry store needs to invest a large amount of money in the storage of goods, and it needs to carry high management and operation costs. And online to buy diamonds, you only need to establish your own website, save a lot of intermediate links, and there is less backlog of goods.
But is this really the case? Under the low price, do you consider the risk of buying diamonds online? In fact, despite the advantages of online shopping, online shopping jewellery “looks beautifulâ€, consumers are faced with more purchase risks because they are worried that the authenticity of the transaction lacks real security.
Risk 1: Use non-authoritative standards, shoddy.
Insiders explained that some lawless elements are also interested in the lack of understanding of diamond diamond knowledge by consumers, and they are doing their work on the “ID card†of the diamond. Common techniques, the more serious is the fake certificate, or the selection of regional standards that are not authoritative. Professionals remind: the certificate must have at least national standards; on the other hand, merchants often confuse the concept, for example, a 1 carat diamond ring, and the certificate does not indicate whether the 1 carat weight of the diamond itself, often Consumers are fooled.
Risk 2, confusion concept, earning improper spreads.
In the case of a certificate, there may be hidden troubles. There are several types of diamonds, especially carat diamonds, such as GIA (American Gemological Institute), EGL (Europe Gemological Institute) and domestic testing institutions. Due to the difference in the level and credibility of the inspection agencies, the price of diamonds of the same class is different due to different certificates. It will be different, and most consumers are not aware of this.
In addition, the price of a diamond depends on the cut, size, color, and clarity. The price levels at each level are very clear, such as the same size chroma and cut, the price of clarity VS1 and VS2 is not the same. Many sellers on the network only said VS level when quoting, confusing sub-levels 1 and 2, and also confusing the price.
Risk 3: Quality question mark, no guarantee after sale.
Most online stores do not have a proprietary purchase channel. It is often the case that consumers go to the diamond trading market to find goods on demand after placing an order, which makes the quality of goods difficult to guarantee.
Miss Zhang ordered a diamond ring in the online store, 4C: 30 points, H color, VS2 clarity, 3EX cut diamonds. And under the advice of the merchants, choose the ring and the loose diamonds, and hand them over to the online shop for processing. When she got the hand, she also called online shopping to make it cost-effective. After wearing it for a while, she found a serious problem, and the side of the diamond actually had obvious flaws. Professionals pointed out that the cockroach actually existed. Since the merchant was inlaid when it was inlaid, it was not found at the time. However, with the friction of the wear, the embedded diamonds have undergone a slight rotation, so the cockroaches appear.
Due to the long time of Ms. Zhang’s purchase, the online store also shirked responsibility for the problem of Miss Zhang’s own wearing and improper maintenance. Looking at the diamond necklace bought at a high price, Miss Zhang is very helpless.
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