Many open underwear to join shop operators know that sell underwear, but underwear is difficult to want to sell at high prices. Why underwear so hard to sell high prices, with the improvement of the level of consumption, but as long as the price increase underwear, will lead to consumer conflicts. In fact, this is the operator's underwear brand image does not pay attention, underwear shops take the portfolio management model, but because of the combination of models, greatly reducing the brand influence, eventually leading to underwear can not afford high prices.
Combination of underwear shops is not conducive to selling high prices, but why there are still many operators choose this model? To put it plainly, but because of uncertainty about consumer preferences, although the underwear industry in China started its development more than 20 years ago, has begun to shift from the wholesale distribution of products to highlight the characteristics of the brand era, many brands through the development of agents, Affiliate channels to seize the market, the effect is significant, but the operator for the consumer preferences are also at a loss. Usually shop operators in order to attract more consumers, can only choose more than one brand at the same time operating a combination of models, in the display shelves on display underwear products, both cheap and inexpensive hot pants, underwear, girls underwear, shoes and socks, etc. , Through multiple brands of multiple brands to improve the display of related sales, improve shop retail performance. But the hybrid brand, reducing the brand image, and ultimately all products can only discounts, promotions and other means to attract customers.
Here, we can clearly understand that the reason why the operator chooses the combination mode is because of the need for multiple categories and multiple prices so that every customer who enters the store can buy his or her favorite products. In fact, as long as the election of the brand can easily solve this problem, here to recommend the Shenzhen kuger Gu Ge underwear brand.
Kuger Guge's product line is very rich, including the four seasons homewear (pajamas), swimwear, underwear, bras, and for each season introduced to attract customers a single product, such as the summer hot pants, winter pajama pants Product prices are not high, but for the best sales performance. But also continue to innovate other new categories, towels, shoes and socks, scarves, coasters ... ... it is bound to create a lingerie shop as "muji" -like living museum. Rich categories, from a dozen to hundreds of pieces of product price spans, for operators, is the most suitable affiliate program, such a franchise, do not want to make money is hard.
Although the brand's national reputation is not high, but as already has 13 years of production experience in Shenzhen local underwear brand, the products produced in Shenzhen underwear industry is unmatched. In 2014 joined the agent development route
Kuger Gu Ge order to occupy the market share faster and wider, into the consumer's eyes, Kuger Gu Ge underwear to maximize the profits agents, franchisees, from the brand franchise fee, as a "joint venture Jiangshan" motivation. With the gradual development of kuger Guge brand planning, brand goals and needs of the transformation, the later joining agents will also be treated differently, which now allows the choice to join kuger Guge entrepreneurs can enjoy even more More affordable.
Of course, in addition to choose its rich variety of kuger Guge, product prices, but also because the kuger Guge franchisees will provide training, image, rebate, transfer goods and other support in the store brand image to provide human, material and financial support, For example, store design, product knowledge training, personnel training, the other headquarters will regularly visit, follow up, solve the terminal problems and so on, and franchisees to solve the sales problem, so franchisee agents and kuger together together Lee, common development and common development.
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