In early January, I occasionally visit Europe, traveling to France, Germany, Italy and other countries, the local textile and apparel market feeling weak consumer spending. In Paris, the famous "Lafayette" department store, accounting for up to five layers, an area of â€‹â€‹over 70% of the clothing store sparsely populated, the local residents in twos and threes in the mall between the shuttle, looking to buy less. Florence, Italy, though not as famous as Milan fashion Hyun known, but the streets lined with clothing stores, "European Fan children" full of high quality low-cost foreign fashion, but local consumption is very lonely. Behind the deserted consumption is a grim economic situation. At the beginning of the new year, the global currency market has a huge earthquake. On January 15, the 16 currencies such as the U.S. dollar and the euro plummeted more than 20% against the Swiss franc. On January 23, the euro broke "for seven" for the first time. Switzerland announced the decoupling of the Swiss franc from the euro and the introduction of trillion-dollar quantitative easing in Europe. Countries such as Denmark, Switzerland, India, Peru, Egypt, Turkey and Canada all cut interest rates ... A series of exchange rate movements in central banks, changes in interest rate policies and the global "currency war" Smoke filled. Industry experts believe that the reason why all central banks cut interest rates in order to boost the sluggish economy in the region. The euro zone is currently under the shadow of deflation, and I feel empathy for this in Europe. The most intuitive feeling is that everything is cheaper to buy with the euro. Some media analysis, the past one year, the euro zone inflation has not reached the ECB "below but close to 2%" target, even in December 2014 dropped to -0.2%, for the first time in 5 years negative. In the latest quarterly report of the World Economic Outlook, the International Monetary Fund cut the forecast for economic growth in the euro area by 2015 to 1.2%. In theory, the QE policy in Europe can directly inject capital into the market. The interest rate cut can not only reduce the cost of economic operation, promote investment, but also weaken the domestic or local currency and help promote its own exports and boost its economic growth. Recently, China's General Administration of Customs released the 2014 import and export data. In 2014, the growth rate of China's foreign trade import and export was only 2.3%, failing to reach the expected target of 7.5% at the beginning of the year. The reason is complicated. In 2014, the new normalcy of economic development in our country is obviously characterized by some new features in our country's opening to the outside world and foreign trade. At present, China's foreign trade is in the process of shift-up and structure-shift of growth and has entered a period of rapid growth in the period from rapid growth. Europe is one of the three major markets for China's textile exports. In view of the current opening of QE in Europe, more uncertainties have been added to China's textile exports to Europe. The author believes that in-depth study of changes in consumer markets in Europe, the timely adjustment of product varieties in the face of European markets, to maintain a slow growth will become China's textile exports to Europe a new normal.
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